Set Up Criteo Audience

Send your event data from RudderStack to Criteo Audience.

2 minute read

RudderStack supports sending event data to Criteo Audience via the following connection modes:

Connection Mode	Web	Mobile	Server
Device mode	-	-	-
Cloud mode	-	-	Supported

Once you have confirmed that the source platform supports sending events to Criteo Audience, follow these steps:

From your RudderStack dashboard, add the source. Then, from the list of destinations, select Criteo Audience.
Assign a name to the destination and click Continue.

Connection settings

To successfully configure Criteo Audience as a destination, you need to configure the following settings:

Create Account: Click Create Account > Connect with Criteo Audience and enter your login credentials for Criteo Audience.
Audience Id: Enter the audience ID for which you want to sync the data. Refer to the FAQ section for more information on obtaining the audience ID.
Audience Type: Select the audience type from the dropdown for which you want to add or remove the users. If you select gum, then Gum Caller Id is a required field. Refer to the Criteo documentation for more information on different audience types.

`audienceList` event structure

RudderStack supports adding and removing users in an audience list.

The following code snippet shows a sample audienceList call for email audience type:

{
  "type": "audiencelist",
  "properties": {
    "listData": {
      "add": [{
          "email": "alex@example.com"
        },
        {
          "email": "john@example.com"
        }
      ]
    }
  }
}

The following code snippet shows a sample audienceList call for madid audience type:

{
  "type": "audiencelist",
  "properties": {
    "listData": {
      "add": [{
          "madid": "sample_madid"
        },
        {
          "madid": "sample_madid_1"
        }
      ]
    }
  }
}