Connect a Reverse ETL Source to The Trade Desk Audience

This guide takes you through the steps to connect a Reverse ETL source to the The Trade Desk Audience destination. Once set up, you can sync your first-party data from the warehouse to The Trade Desk data segments.

Set up the connection

The Reverse ETL feature supports only source-driven pipeline configuration.

Make sure you have set up a Reverse ETL source and connected it to your The Trade Desk Audience destination before following the below steps.

1. Confirm the connection settings for The Trade Desk Audience destination and click Continue.

2. In the Where do you want to sync data to? section:

   • Select Create New audience if you want to create a new data segment in The Trade Desk Audience. Specify the name and description of the data segment in the respective fields.

   

   • Select Use Existing Audience if you have an existing data segment in The Trade Desk Audience and specify the segment name under Audience ID.

   

3. Set the Sync mode to specify how RudderStack should sync the data to The Trade Desk Audiences.

4. In Choose identifier, specify the warehouse column that RudderStack uses to identify your records.

5. Map your warehouse columns to specific The Trade Desk Audience fields using the Map fields setting and click Continue.

If you have selected Create New audience option in Step 2, the new audience will be created in the destination with the same Audience ID as in the Schema tab of the Reverse ETL connection.

FAQ

Why can’t I add a Reverse ETL source from the destination page?

The Reverse ETL feature supports only source-driven pipeline configuration. It means that you must configure a Reverse ETL source in RudderStack and then connect it to a new or existing destination. Note that this destination should not be connected to any other source.

See Reverse ETL FAQ for more information.

Questions? Contact us by email or on Slack