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Data Apps

Run RudderStack Data Apps on top of your Customer 360 to build attribution, propensity scores, and personalization projects.

RudderStack Data Apps help data teams accelerate key projects like attribution, propensity scoring, and real-time personalization.

You can leverage the power of your Customer 360 - without the need for complex SQL or Python coding - and enable your data teams to deliver impactful results quickly.

The Data Apps cater to the following use cases:

  • Attribution: Deliver accurate, report-ready first and last-touch attribution data for paid campaigns, including RoAS.
  • Propensity scores: Generate propensity scores using your own churn or conversion definitions, then automatically sync them to user profiles in business tools.
  • Real-time personalization: Make your customer 360 available via API to drive real-time website and app personalization, enhancing user engagement, and conversion rates.

Questions? Contact us by email or on Slack