Google Ads (gtag.js) Destination

Send your event data from RudderStack to Google Ads.

  •   less than a minute  

tip

Tip: Choose the right Google Ads destination

  • Use this destination to send events in web device mode. To enable enhanced conversions, turn on the Allow identify calls for the Google Ads destination dashboard setting and send identify calls with your user data (for example, email and phone).
  • Use the Google Ads Enhanced Conversions destination to send events in cloud mode (server-to-server integration) using the Google Ads API.

Google Ads is Google’s premier online advertising platform. It can be used for efficient marketing strategies like product listing, service offerings, and conversion tracking.

This documentation is split into the following sections:

See RudderStack Connection Modes to learn more about sending events in cloud and device modes.


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