Connect a Reverse ETL Source to Snapchat Custom Audience

Configure a Reverse ETL source with your Snapchat Custom Audience destination.

  •   2 minute read  

This guide takes you through the steps to connect a Reverse ETL source to the Snapchat Custom Audience destination.

Set up the connection

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The Reverse ETL feature supports only source-driven pipeline configuration.

Make sure you have set up a RETL source and connected it to your Snapchat Custom Audience destination before following the below steps.

  1. Confirm the connection settings for your Snapchat Custom Audience destination and click Continue.

  2. In the Where do you want to sync data to? section, select the Object.

  1. Set the Sync mode to specify how RudderStack should sync the data to Snapchat Custom Audience.
  2. In Choose identifier, specify the warehouse column that RudderStack uses to identify your records.
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Choose the same field that you set as the Schema while configuring your Snapchat Custom Audience destination. For more information, see the Schema setting in the Setup guide.
  1. Map your warehouse columns to specific Snapchat Custom Audience fields using the Map fields setting.

FAQ

Why can’t I add a Reverse ETL source from the destination page?

The Reverse ETL feature supports only source-driven pipeline configuration. It means that you must configure a Reverse ETL source in RudderStack and then connect it to a new or existing destination. Note that this destination should not be connected to any other source.

See Reverse ETL FAQ for more information.

How do I view the synced segments in Snapchat Custom Audience?

  1. Log in to your Snapchat Ad Manager.
  2. Click Audiences.

In the resulting view, you can see the audience and number of synced users.


Questions? Contact us by email or on Slack