LinkedIn Audience Beta
less than a minute
LinkedIn offers a centralized Data Management Platform (DMP) that aggregates LinkedIn advertiser data and empowers B2B marketers to identify and reach their target audiences across different platforms and ad exchanges. It also maps the user information from LinkedIn advertisers and member profiles to output a custom audience list in a format that you can use for targeted advertising.
Links
You can use the LinkedIn Audience destination in two ways:
- Connect a Reverse ETL source to LinkedIn Audience
- Sync from Audience Builder to LinkedIn Audience (Private Beta)
Syncing from Audience Builder to LinkedIn Audience is possible only if Audience Builder is enabled for your workspace.