Setup Guide

Send your event data from RudderStack to TikTok Audiences.

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This guide will help you set up TikTok Audiences as a destination in RudderStack when connecting to a Reverse ETL source.

info
Make sure you have already set up a Reverse ETL source in RudderStack before following the steps in this guide.

Setup

In your RudderStack dashboard, go to Directory > Destinations > Cloud Destinations and search for TikTok Audiences.

Connection settings

To successfully set up TikTok Audiences as a destination, configure the following settings:

  • Account Settings: Click Create Account > Connect with TikTok Audience and give RudderStack the required permissions to access your TikTok account.
  • Enable Hashing: This setting is enabled by default and hash encodes the user data in the SHA-256 format.
  • Consent management provider: Configure the consent management settings for the specified source by choosing the consent management provider from the dropdown. If you choose Custom, make sure to pass the custom consent data to SDK.

audienceList event structure

The following code snippet shows a sample audienceList call made to TikTok after removing some common fields:

{
  "type": "audiencelist",
  "event": "Add_Audience",
  "userId": "2TVX1ChyqWl25rU15MCDUPsOxYD-2WsebOFmeLuduTyc3RTVtRLqRsR",
  "externalId": [{
    "type": "TIKTOK_AUDIENCE-175960432",
    "identifierType": "AAID_MD5"
  }],
  "properties": {
    "listData": {
      "add": [{
        "AAID_MD5": 22
      }],
      "remove": [{
        "AAID_MD5": 21
      }]
    }
  }
}

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