Set Up X Audience

Send your event data from RudderStack to X Audience.

This guide will help you set up X Audience as a destination in RudderStack when connecting to a Reverse ETL source.

This guide assumes you have already set up a Reverse ETL source in RudderStack.

Setup

In your RudderStack dashboard, add a source. Then, from the list of destinations, select X Audience.

Setting	Description
Name	Assign a name to uniquely identify your destination in RudderStack.
oAuth settings	Click Create Account > Connect with X Audience and give RudderStack the necessary permissions to access your X account. Then, click Save. You can add multiple accounts and choose any one to proceed with the setup.
Select your account	RudderStack automatically populates the relevant X audience accounts - select the relevant account from the dropdown.

This guide lists the advanced configuration settings to receive the data correctly in X Audience.

Setting	Description
Enable user data hashing	Turn on this setting to hash all user data before sending it to X Audience. Note: Do not turn on this setting if your data is already hashed.

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