Reddit Destination

Send your event data from RudderStack to Reddit.

4 minute read

Reddit’s Conversions API is a server-to-server solution for tracking and sharing your web conversion data with Reddit.

Find the open source transformer code for this destination in the GitHub repository.

Connection compatibility

Destination info
Status: Generally Available Supported sources: Android, iOS , Web, Unity, AMP , Cloud, Warehouse, React Native , Flutter, Cordova, Shopify Refer to it as REDDIT in the Integrations object.

Destination info

Status: Generally Available
Supported sources: Android, iOS , Web, Unity, AMP , Cloud, Warehouse, React Native , Flutter, Cordova, Shopify
Refer to it as REDDIT in the Integrations object.

Connection modes
Source	Cloud mode	Device mode	Hybrid mode
AMP
Android
Cloud
Cordova
Flutter
iOS
React Native
Shopify
Unity
Warehouse
Web

Supported message types
Source	Identify	Page	Track	Screen	Group	Alias
Cloud mode
Supported sources

Setup

In your RudderStack dashboard, go to Directory > Destinations > Cloud Destinations and search for Reddit.
Connect your source and click Continue.

Connection settings

Configure the following settings to set up Reddit as a destination in RudderStack:

Name: Assign a name to uniquely identify the destination.
Under Account Settings, click Create Account > Connect with Reddit. Give RudderStack the necessary permissions to access your Reddit account.
Account ID: Enter the Pixel ID of your Reddit Ads account that the conversion events belong to.
Hash Data: This setting is turned on by default. RudderStack hash encrypts the event properties (for example, email, userId, ip, etc.) before sending them to Reddit.

If you are already hashing this data before sending it to RudderStack, make sure to turn off this setting.

Configuration settings

After completing the initial setup, configure the following settings to correctly receive your data in Reddit:

Consent management settings: Configure the consent management settings for the specified source by choosing the Consent management provider from the dropdown and entering the relevant consent category IDs. See Consent Management in RudderStack for more information on this feature.

Event mapping settings

RudderStack to Reddit event mappings: Click Set up mapping to map your RudderStack events to specific Reddit events. You can also use the JSON mapper to set these mappings.

Track

You can use the track call to record and send conversion events along with any associated properties to Reddit for processing.

A sample track event sent to Reddit:

rudderanalytics.track("Order Completed", {
  revenue: 500,
  currency: "INR",
  conversionId: "G53B1A44XQ",
  clickId: "4583752045291814500",
  products: [{
    product_id: "item1",
    sku: "9472-775-0112",
    name: "Sample Item",
    price: 30,
    position: 1,
    category: "Sample Items"
    url: "https://www.website.com/sample-product/",
    image_url: "https://www.website.com/product/path.jpg",
  }]
}, {
  traits: {
    email: "alex@example.com",
    userId: "1hKOmRA4GRlm",
    firstName: "Alex",
    lastName: "Keener"
  }
});

By default, RudderStack maps the following standard ecommerce events to Reddit’s tracking_type events:

RudderStack event	Reddit `tracking_type` event
`Product Viewed` `Product List Viewed`	`ViewContent`
`Product Added`	`AddToCart`
`Product Added to Wishlist`	`AddToWishlist`
`Order Completed`	`Purchase`
`Products Searched`	`Search`

You can also use the Event mapping settings in the RudderStack dashboard to map your events to specific Reddit events.

Note that if your events are not mapped and do not belong to the above standard RudderStack ecommerce events, RudderStack automatically sends it as a custom event and maps it to Reddit’s Custom tracking type.

Supported mappings

RudderStack maps the following event properties in the track events to the corresponding Reddit fields:

RudderStack property	Reddit property
`event` Required	`tracking_type` as set in the dashboard or as per the above standard mapping.
`event` Required	`custom_event_name` with `tracking_type` set to `Custom`
`originalTimestamp` Required	`event_at`
`properties.clickId`	`click_id`
`traits.email` `context.traits.email`	`user.email`
`context.ip` `request_ip`	`user.ip_address`
`context.userAgent`	`user.user_agent`
`context.device.advertisingId`	`user.idfa` OR `user.aaid`
`properties.optOut`	`opt_out`
`properties.conversionId` `messageId`	`event_metadata.conversion_id`
`properties.currency`	`event_metadata.currency`
`properties.products.$.category`	`event_metadata.products.$.category`
`properties.products.$.product_id`	`event_metadata.products.$.id`
`properties.products.$.name`	`event_metadata.products.$.name`
`properties.revenue`	`event_metadata.value`
`properties.products.$.quantity` `properties.quantity` `properties.item_count`	`event_metadata.item_count`
`context. traits.userId`	user.external_id
`properties.uuid`	`user.uuid`
`context.screen.height`	`user.screen_dimensions.height`
`context.screen.width`	`user.screen_dimensions.width`

FAQ

Where can I find the Pixel ID?

Log in to the Reddit Ads Manager account.
Select Events Manager from the drop-down menu in the top-left corner.

Select Set Up Reddit Pixel and choose from one of the below options according to your requirement:

Based on the selected option, you will find your Pixel ID on the next screen.

See Reddit Pixel documentation for more information on setting up the Reddit Pixel.

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