Reddit Pixel

Reddit Pixel is a JavaScript snippet that you can add to your website to track user actions on your website after interacting with your ad on Reddit.

Connection compatibility

Destination info
Status: Generally Available Supported sources: Web Refer to it as REDDIT_PIXEL in the Integrations object.

Connection modes
Source	Cloud mode	Device mode	Hybrid mode
Web

Supported message types
Source	Identify	Page	Track	Screen	Group	Alias
Device mode
Web

In the web device mode integration, that is, using JavaScript SDK as a source, RudderStack loads the Reddit Pixel native SDK from the https://www.redditstatic.com/ domain.

Based on your website’s content security policy, you might need to allowlist this domain to load the Reddit Pixel SDK successfully.

Get started

Once you have confirmed that the source platform supports sending events to Reddit Pixel, follow these steps:

1. From your RudderStack dashboard, add the source. Then, from the list of destinations, select Reddit Pixel.
2. Assign a name to your destination and click Continue.

Connection settings

To successfully configure Reddit Pixel as a destination, configure the following settings:

• Pixel ID: Enter your Reddit Pixel ID.
• Mapping to trigger the Reddit Pixel events for the respective events set here: Use this setting to map custom event names to the standard Reddit Pixel events.
• Client-side Events Filtering: This setting lets you specify which events should be blocked or allowed to flow through to Reddit Pixel. Refer to the Client-side Events Filtering guide for more information.
• Use device mode to send events: As this is a web device mode-only destination, this setting is enabled by default and cannot be disabled.
• Consent management provider: Configure the consent management settings for the specified source by choosing the consent management provider from the dropdown. If you choose Custom, make sure to pass the custom consent data to SDK.

Identify

You can use the identify call to update the user’s signup information.

A sample identify call is as shown:

rudderanalytics.identify()

Page

When you make a page call, the track event is sent as PageVisit to rdt('track,'PageVisit'). RudderStack ignores any parameter sent to rudderanalytics.page().

A sample page call is as shown:

rudderanalytics.page()

Track

The track call lets you capture user events along with the properties associated with them.

A sample track call is shown below:

rudderanalytics.track("Product Added")

Property mappings

The following table lists the event mapping from RudderStack to Reddit Pixel’s standard events:

The following table lists the custom events mapping from RudderStack to Reddit Pixel’s standard events:

Reddit Pixel does not support any other custom events apart from the ones mentioned above.

FAQ

Where can I find the Pixel ID in Reddit Pixel?

1. Log in to the Reddit Ads Manager account.
2. Select Events Manager from the drop-down menu in the top-left corner.

3. Select Set Up Reddit Pixel and choose from one of the below options according to your requirement:

Based on the selected option, you will find your Pixel ID on the next screen.

See Reddit Pixel documentation for more information on setting up the Reddit Pixel.

Questions? Contact us by email or on Slack