Wishlist

Understand how ecommerce wishlist events work in RudderStack.

3 minute read

Product wishlist events are a customer adding a product to their shopping wishlist. This is useful if your website/app supports a wishlisting feature.

Product Added to Wishlist

This event is triggered when a customer adds a product to their shopping wishlist. The following properties are supported:

Property Name	Type	Description of the Property
`wishlist_id`	String	Wishlist ID
`wishlist_name`	String	Name of the wishlist the product was added to
`product_id`	String	Product ID of the product being viewed
`sku`	String	SKU of the product
`category`	String	Category of the product
`name`	String	Name of the product
`brand`	String	Name of the brand associated with the product
`variant`	String	Name of the variant associated with the product
`price`	Number	Price of the product (in USD)
`quantity`	Number	Quantity of the product
`coupon`	String	Coupon code associated with the product
`position`	Number	Position of the product in the product list
`url`	String	URL of the product page
`image_url`	String	Image URL of the product

Here is an example of the Product Added to Wishlist event:

rudderanalytics.track("Product Added to Wishlist", {
  wishlist_id: "74fkdjfl0jfdkdj29j030",
  wishlist_name: "New Games",
  product_id: "622c6f5d5cf86a4c77358033",
  sku: "8472-998-0112",
  category: "Games",
  name: "Cones of Dunshire",
  brand: "Wyatt Games",
  variant: "expansion pack",
  price: 49.99,
  quantity: 1,
  coupon: "PREORDER15",
  position: 1,
  url: "https://www.site.com/product/path",
  image_url: "https://www.site.com/product/path.jpg",
})

Product Removed from Wishlist

This event is triggered when a customer removes a product from their shopping wishlist. The following properties are supported:

Property	Type	Description
`wishlist_id`	String	Wishlist ID
`wishlist_name`	String	Name of the wishlist the product was added to
`product_id`	String	Product ID of the product being viewed
`sku`	String	SKU of the product
`category`	String	Category of the product being viewed
`name`	String	Name of the product
`brand`	String	Name of the brand associated with the product
`variant`	String	Name of the variant associated with the product
`price`	Number	Price of the product (in USD)
`quantity`	Number	Quantity of the product
`coupon`	String	Coupon code associated with the product
`position`	Number	Position of the product in the product list
`url`	String	URL of the product page
`image_url`	String	Image URL of the product

Here is an example of the Product Removed from Wishlist event:

rudderanalytics.track("Product Removed from Wishlist", {
  wishlist_id: "74fkdjfl0jfdkdj29j030",
  wishlist_name: "New Games",
  product_id: "622c6f5d5cf86a4c77358033",
  sku: "8472-998-0112",
  category: "Games",
  name: "Cones of Dunshire",
  brand: "Wyatt Games",
  variant: "expansion pack",
  price: 49.99,
  quantity: 1,
  coupon: "PREORDER15",
  position: 1,
  url: "https://www.site.com/product/path",
  image_url: "https://www.site.com/product/path.jpg",
})

Wishlist Product Added to Cart

This event is triggered whenever a wishlisted product is added to the shopping cart by the customer. The following properties are supported by this event:

Property	Type	Description
`wishlist_id`	String	Wishlist ID
`wishlist_name`	String	Name of the wishlist the product was added to
`product_id`	String	Product ID of the product being viewed
`sku`	String	SKU of the product
`category`	String	Category of the product being viewed
`name`	String	Name of the product
`brand`	String	Name of the brand associated with the product
`variant`	String	Name of the variant associated with the product
`price`	Number	Price of the product (in USD)
`quantity`	Number	Quantity of the product
`coupon`	String	Coupon code associated with the product
`position`	Number	Position of the product in the product list
`url`	String	URL of the product page
`image_url`	String	Image URL of the product

An example of the Wishlist Product Added to Cart event is as shown:

rudderanalytics.track("Wishlist Product Added to Cart", {
  wishlist_id: "74fkdjfl0jfdkdj29j030",
  wishlist_name: "New Games",
  product_id: "622c6f5d5cf86a4c77358033",
  sku: "8472-998-0112",
  category: "Games",
  name: "Cones of Dunshire",
  brand: "Wyatt Games",
  variant: "expansion pack",
  price: 49.99,
  quantity: 1,
  coupon: "PREORDER15",
  position: 1,
  url: "https://www.site.com/product/path",
  image_url: "https://www.site.com/product/path.jpg",
})

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