Braze Source

Ingest your event data from Braze into RudderStack.

4 minute read

Braze is a customer engagement platform that helps you better understand your customers’ in-app behavior and use the insights to improve your users’ app experience.

You can send your Braze events to RudderStack by leveraging Braze Currents.

This guide will help you set up Braze as a source in RudderStack.

Getting started

Follow these steps to set up your Braze source in the RudderStack dashboard:

Go to your RudderStack dashboard and click Add Source. From the list of Event Streams sources, select Braze.
Assign a name to your source and click Continue.
Add the Braze event names and custom event names you want to map together. You can add multiple rows by clicking Add more. Then, click Continue.

Your Braze source is now configured. Note the Webhook URL by going to the Settings tab.

In your Braze dashboard, go to Currents > + Create Currents > RudderStack Export.
Enter an integration name, contact email, RudderStack webhook URL (in the Key field), and your RudderStack region.
Select the events you would like to export and click Launch Current.

Currents is available as a self-serve product to any user with an entitlement or license. If you do not have a license, reach out to your Braze account team to get one.

Supported events and properties

Braze uses RudderStack’s Event Streams functionality to send events to RudderStack. These events can then be transformed and routed to your preferred destinations, including your data warehouse.

The following table lists all Braze events supported by RudderStack:

Event name	Event description
Application Uninstalled	The user uninstalled the application.
Campaign Converted	The user performed the primary conversion events for a Campaign within its conversion window.
Canvas Converted	The user performed the primary conversion event for a Canvas within its conversion window.
Canvas Entered	The user was entered into a Canvas.
Campaign Control Group Entered	The user was enrolled in a Campaign control group.
Email Sent	An email was successfully sent to the user.
Email Delivered	An email was successfully delivered to the user.
Email Opened	The user opened an email.
Email Link Clicked	The user clicked a link within an email. Note that the email click tracking feature must be enabled.
Email Bounced	Triggered when Braze attempts to send an email but the receipient’s email server does not accept it.
Email Soft Bounced	Triggered when Braze attempts to send an email but the recepient’s email server bounces it temporarily because of reasons like full inbox, email server down, etc.
Email Marked As Spam	The user marked an email as spam.
Email Unsubscribed	The user clicked on the unsubscribe link within an email.
Subscription Group State Changed	The user’s subscription group status changed to `Subscribed` or `Unsubscribed`.
Push Notification Sent	A push notification was successfully sent to the user.
Push Notification Tapped	The user tapped on a push notification.
iOS Foreground Push Opened	The user received an iOS push notification while the app was open.
In-App Message Viewed	The user viewed an in-app message.
In-App Message Clicked	The user clicked an in-app message.
News Feed Viewed	The user viewed the Braze News Feed.
News Feed Card Viewed	The user viewed a card within the Braze News Feed.
News Feed Card Clicked	The user tapped or clicked on Braze News Feed card.
Webhook Sent	A webhook message was sent.

The following table lists the properties included in the events mentioned above:

Property name	Property type	Description
`app_id`	String	The API identifier for the app on which the user receives a message/notification or performs some action.
`send_id`	String	The message ID specified for a particular campaign, if applicable.
`campaign_id`	String	The API identifier of the campaign associated with the event, if applicable.
`canvas_id`	String	The API identifier of the Canvas associated with the event, if applicable.
`canvas_variation_id`	String	The API identifier of the Canvas Variation associated with the event, if applicable.
`canvas_step_id`	String	The API identifier of the Canvas Step associated with the event, if applicable.
`context.traits.email`	String	The email address that the email was sent to, in case of the Email events.
`button_id`	String	The ID of the button that the user clicked, in case of the `In-App Message Clicked` event.
`card_api_id`	String	The API identifier of the News Feed Card, in case of the `News Feed Card Viewed` and `News Feed Card Clicked` events.

Was this page helpful?

Glad to hear it! Please tell us how we can improve.

Sorry to hear that. Please tell us how we can improve.

Questions? Contact us by email or on Slack