Popular Comscore use cases
Enable real-time data
Automatically send real-time data to marketing analytics, product analytics and business analytics tools.
Track the entire user journey across platforms without the technical headache.
Hot-swap analytics tools
Send existing data feeds to new analytics tools with a few clicks.
Comscore is a cross-platform media analytics tool that helps you capture vast audience insights across digital, linear TV, over-the-top (OTT), and theatrical viewership. Comscore helps media agencies, brands, and advertisers to combine their consumer data in different ways and ensure that advertising reaches the right audience. Along with the reliable measurement of cross-platform audiences, Comscore aims to provide advertisers with strategies to reach consumers based on more granular data.