Automate Email, Push, and SMS based on customer behavioral data.

Customer.io Integration

Customer.io is a marketing tool that specializes in sending targeted emails, automated push notifications, and customized messages to your customers. With real-time data, Customer.io gives you the necessary tools to get a 360-degree view of your customers and get meaningful, actionable insights to improve your marketing strategy. To sum up, Customer.io is the perfect tool for all your automated messaging and customer engagement needs.

What You Can Do with Customer.io

  • Take complete control of your user data
  • Segment your customers based on their in-app behavior
  • Manage your customer profiles, send targeted 1:1 messages, or broadcast to a specific customer group with relevant ads and marketing information
  • Automate your email campaigns and push notifications in real time, using an intuitive drag-drop interface
  • Measure the performance of your campaigns, and use the learnings to optimize them
  • Create and sustain stronger, long-lasting relationships with your customers

To gather the tracking data of your known users, Customer.io provides a JavaScript snippet that you need to embed into your website. By integrating RudderStack with Customer.io, you can avoid this step and skip any additional installation, webhook actions, or manual coding.

Use RudderStack to Send Your Marketing Data to Customer.io

You can use RudderStack to send data to Customer.io along with the associated event traits or properties. Once the customer.io integration is enabled, RudderStack automatically collects all your event data from your specified sources in real time, and sends it to Customer.io in the desired format. Alternatively, you can also use the RudderStack native SDK to send custom data directly from your device through Customer.io API.

By Adding Customer.io Support for RudderStack, You Can:

  • Avoid additional installation or setup with an intuitive and straightforward integration
  • Send relevant marketing information and key events directly to Customer.io securely
  • Be assured about the compatibility of the event data – RudderStack automatically takes care of that
  • As soon as you send your event data, you can see it in your Customer.io dashboard

Segment your audience and get a 360-degree view of your users

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So How Do You Integrate Customer.io with RudderStack?

It’s very easy! Use our step-by-step guide to set up Customer.io as a destination in RudderStack, and get started in no time at all.

FAQs

What does Customer.io do?
Customer.io offers modern, automated ways to get real time business data from your product or website. Unlike traditional marketing tools that are dependent on manual uploads or form completions, Customer.io makes use of automated messaging to keep your user data up to date. It is also used to send targeted emails, push and SMS notifications to your customers for better engagement. Customer.io is a great tool for improving audience retention and boosting your overall business ROI.
What are Segments in Customer.io?
In Customer.io, segments basically comprise a group of people who demonstrate similar in-app or product behavior. These groups trigger similar campaigns and have a similar conversion criteria. In Customer.io, a few segments are already pre-configured for you. Some very common segments of customers include ‘Paying customers’, ‘Not logged in recently’, ‘Subscribed’, ‘Unsubscribed’, and so on.

There are basically two major kinds of segments in Customer.io – data-driven, and manual. Customers are added to data-driven segments by Customer.io automatically, as per their product behavior and matching of the segment’s predefined conditions. On the other hand, you can manually add or remove customers from a segment in the manual mode. These two types of segments give you complete control over your customers, and how you want to work with the campaigns and notifications catering to them.

Does Customer.io allow third-party Integrations?
Customer.io allows third-party integrations, as long as the product can send the relevant data to Customer.io using their prescribed methods. It is very easy to set up an integration – mostly just a matter of a few clicks. As an example, RudderStack supports a seamless integration with Customer.io. It collects the predefined data and delivers it to Customer.io in a format that it expects. Customer.io also supports data coming from other platforms such as Zapier or mParticle, and are also building new third-party integrations all the time.

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