Popular Facebook App Events use cases
Easily send conversions
Send existing events to Facebook App Events as conversions with no additional code.
Track client and server-side
Manage client-side and server-side conversions for Facebook App Events with a few clicks.
Easily send audience data
Send custom audiences from your warehouse to Facebook App Events.
Use the Java SDK with other popular destinations
Use the Java app to send real-time data to Google AnalyticsView Integration
Easily send event stream and batch data to Amazon S3 from your Java appView Integration
Automatically send data from your Java app to any destination that supports WebhooksView Integration
Send product data from your Java app to Amplitude in a few clicks.View Integration
About Facebook App Events
Facebook App Events is Facebook's event tracking functionality. It lets you track events via your app or web page, including user activities such as app installation, purchases, etc. This information is sent to Facebook for analytics and ad targeting, optimization, and measurement.