Popular Google Analytics 4 use cases
Enable real-time data
Automatically send real-time data to marketing analytics, product analytics and business analytics tools.
Track the entire user journey across platforms without the technical headache.
Hot-swap analytics tools
Send existing data feeds to new analytics tools with a few clicks.
Use the Google BigQuery source with other popular destinations
Use the Google BigQuery data warehouse to send real-time data to Google AnalyticsView Integration
Easily send event stream and batch data to Amazon S3 from your Google BigQuery data warehouseView Integration
Automatically send data from your Google BigQuery data warehouse to any destination that supports WebhooksView Integration
Send product data from your Google BigQuery data warehouse to Amplitude in a few clicks.View Integration
About Google Analytics 4
Google Analytics 4 (formerly known as "App + Web") is a new Google Analytics property, with different instrumentation and reports than the Universal Analytics properties. Google Analytics 4 can be used for websites, apps, or both together - whereas Universal Analytics properties only support websites.