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Popular Google Analytics 4 use cases

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Enable real-time data
Automatically send real-time data to marketing analytics, product analytics and business analytics tools.
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Cross-platform tracking
Track the entire user journey across platforms without the technical headache.
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Hot-swap analytics tools
Send existing data feeds to new analytics tools with a few clicks.

Use the JavaScript SDK with other popular destinations

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Use the JavaScript website to send real-time data to Google Analytics
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Easily send event stream and batch data to Amazon S3 from your JavaScript website
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Automatically send data from your JavaScript website to any destination that supports Webhooks
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Send product data from your JavaScript website to Amplitude in a few clicks.
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About Google Analytics 4
Google Analytics 4 (formerly known as "App + Web") is a new Google Analytics property, with different instrumentation and reports than the Universal Analytics properties. Google Analytics 4 can be used for websites, apps, or both together - whereas Universal Analytics properties only support websites.