Popular Google Analytics 4 use cases
Enable real-time data
Automatically send real-time data to marketing analytics, product analytics and business analytics tools.
Track the entire user journey across platforms without the technical headache.
Hot-swap analytics tools
Send existing data feeds to new analytics tools with a few clicks.
About Google Analytics 4
Google Analytics 4 (formerly known as "App + Web") is a new Google Analytics property, with different instrumentation and reports than the Universal Analytics properties. Google Analytics 4 can be used for websites, apps, or both together - whereas Universal Analytics properties only support websites.