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What you can do with Heap Analytics

Retroactively integrate visits from different channels and devices into a single user profile

Create and analyze user segments by combining past behavior, user attributes, and acquisition channels

Keep track of key changes and take immediate actions with Heap’s Report Alerting feature

Identify what drives conversions, customer pain points, and where customers drop out of the funnel to bring innovative customer retention methods

Monitor customer usage pattern changes based on in-app purchases, location of engaged users, and messages sent

Track and modify all measures of engagement, including active users, frequency of use, repeat usage, and more

Support point-and-click web and mobile tag creation for marketers to define custom events without coding

Heap Analytics tracks user actions with some basic contextual information such as page information, CSS selectors, and text on links and buttons. However, to collect additional customer event data, you will require you to add custom code to your site using the Heap Javascript API. Manually setting up all this can be quite a time-consuming and challenging process. Similarly, for tracking events when users are not active on site (making payments or opening an email), you will need to pull that data and send it to Heap’s API directly, which can be quite a hassle. 

You can find a way out through all these roadblocks by integrating Heap Analytics with RudderStack

How to set up Heap Analytics Integration

Use our step-by-step guide to set up Heap Analytics as a destination in RudderStack and get started within minutes!

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Convert Data into Action by Efficient Analytics with Heap Analytics and RudderStack

With RudderStack, you can easily seamlessly send your customer event data to Heap and know more about how people interact with your product, the product features they use, and much more. Using RudderStack, the additional information can be pulled into your Heap account without writing or installing any code.

By Setting Heap Analytics as a Destination in RudderStack, you can:

  • Collect and route user data from all sources in real-time
  • Track additional properties associated with your events using RudderStack, and send them over to Heap for further analysis
  • Send customer events in the format desired by Heap Analytics platform
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