Popular Lytics use cases
Send real-time data
Automatically send real-time user behavior to Lytics.
Automatically update users
Update user profiles in Lytics in real time, enabling more advanced segmentation.
Automate user journeys
Automatically enroll users in journeys and automations based on behaviors and traits.
Lytics is a popular customer data platform, built for marketers. It allows you to efficiently leverage your first-party customer data to deliver tailored customer journeys. With Lytics, you can better engage with your customers through personalized messages and automated, AI-driven marketing campaigns.