Web and mobile optimization

VWO Integration

VWO is an optimization platform specially designed to help you test new product ideas and measure key business metrics. With VWO’s features, you can also enhance the overall engagement with your customers.
With VWO, you can test and prototype new features that you want to implement in your product. Moreover, you can also measure the impact of these changes on your product through intuitive reports and meaningful insights.
VWO gives you the perfect environment to optimize your customers’ digital experience at the same time, allowing you to maximize your ROI and build a strong brand.

What You Can Do with Visual Website Optimizer

  • Modify existing product pages or create multiple variations of these pages, and measure the impact of these changes
  • Integrate visually appealing widgets and forms to your website to attract your visitors’ and customers’ attention
  • Run A/B tests, multivariate tests, and Split URL tests to test various features without having to write a single line of code
  • Segment audiences and run specific tests based on their behavior
  • Analyze your test results to find hidden, meaningful insights to improve your product strategy
  • Implement asynchronous loading of pages to reduce the page load time

Setting up VWO manually requires you to install a JavaScript library onto your website, before you can run your experiments and A/B tests. This custom snippet is required to export the experiment data for analysis in VWO. In addition, you also need to write custom events to record your eCommerce transactions into VWO, which is an added hassle.

By integrating VWO with RudderStack, you can skip this manual process and get started with your experiments.

Test Your Event Data Using RudderStack and Visual Website Optimizer

You can integrate RudderStack with the VWO (beta) library and enable it to run asynchronously through just a single line of code. When integrated with VWO, RudderStack allows you to send test events along with the experiment and variation details as properties. In this way, you can get all the data from your experiments and send it to the desired integrations and use it for analytics or implement marketing automation.

By Adding Visual Website Optimizer Support for RudderStack, You Can:

  • Asynchronously load the VWO library without the need for any additional plugin or extensive code
  • Send custom events that record your eCommerce transactions to VWO for analytics
  • Forward complete details of the experiment and the variations to VWO, as associated properties of the events
  • Use the downstream to track revenue goals and improve marketing automation
VWO beta screenshot

VWO helps you create A/B test campaigns in a matter of seconds


So How Do You Integrate VWO with RudderStack?

It’s very easy! Use our step-by-step guide to set up VWO as a destination in RudderStack, and get started in no time at all.


What is VWO Experience Optimization Platform?
VWO Experience Optimization Platform allows you to boost your business revenue by improving key business metrics through actionable insights and better customer engagement. It is an all-in-one platform that allows you to track your entire customer journey, and test scenarios for optimum customer engagement and campaign performance. Ultimately, you can use the data-driven features of VWO to test different campaign and product ideas, improve your overall conversion rate and increase customer retention.
What are the different products in VWO?
VWO’s product offerings include tools such as VWO Testing, VWO Insights, VWO FullStack, and VWO Engage.
How does VWO work?
VWO works on the principle of dynamic sampling. Consider an example – suppose your website’s monthly traffic is 2 million and the visitor quota is 1 million. VWO will then dynamically adjust the sampling rate so that the visitors on your website are captured through the entire month. Instead of tracking every visitor, however, VWO tracks a few visitors every day and 1 million in total by the end of the month.
How do I run VWO on my computer?
In order to use VWO on your website, you will need to install the JavaScript snippet of the VWO Smartcode on your website. Please note that VWO currently supports only domain name-based URLs. You can, however, set up a sub-account in order to perform and verify your A/B tests. Then, you will be able to clone those tests to your production account.

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