The Customer Data Platform sits at the intersection of the data team and business teams. Successful implementations require cross-team collaboration, which can be challenging. In this session, we’ll explore how data teams and marketing teams, specifically, can work together to drive maximum value with their customer data.

Our panelists have seen a wide range of CDP implementations led by marketing teams, data teams, and technology partners. They’ll share the successful strategies they’ve learned first-hand to help marketing and data teams work together.