Building a Customer Data Platform on Your Data Warehouse

Why a Customer Data Platform? The promise of Customer Data Platforms (CDPs) is to unify all the customer data into one platform. They promise to enable interesting use cases, from typical reporting to advanced user activation scenarios, such as driving personalized UI experiences and giving out offers based on customer’s behavior. Most of the CDP
Engineering

AWS Redshift vs Google BigQuery: Making a Choice

In our previous blog post, we described our experience setting up an Open-Source Analytics Stack using RudderStack, Apache SuperSet, and Redshift. In this post, we will go into the reasoning behind choosing AWS Redshift over other popular data warehousing solutions such as Google BigQuery. Here’s what we think of AWS Redshift vs Google BigQuery. Background
Product

5 Best Practices for Tracking In-app Event Data

This is the era of mobile apps. We get everything – from critical business information to entertaining videos and games – on our mobile devices. Information is right at our fingertips, and we are always striving to catch up with the outside world. As per App Annie, an average smartphone user has 80 apps installed.

How To Build an Open-Source Analytics Stack using RudderStack and Apache SuperSet

It is 2020, and discussions around data-ownership and privacy have finally crossed the Atlantic and reached the American boardroom, thanks to CCPA coming into force. Companies, both big and small are – or should be – taking stock of all their data-sharing activities, and the first thing usually discussed is the use of data analytics.
Customer

Game Analytics for Mobile: Casino Game Case Study

Wynn Casino, a mobile casino game, is one of the first enterprise customers of RudderStack. Their spin wheel game is one of the most popular games in the casino game category, with the engagement numbers doubling every six months. In this post, we give you a brief overview of the context in which the Wynn
Tutorial

Protect Your Event Data Before It’s Too Late!!

Most enterprises know that PII (Personally Identifiable Information) within their customer data is extremely critical, and take extra steps to protect it. Databases holding PII are encrypted. Furthermore, organizations enforce strong access control and every access is logged. All that is really great. In this privacy and security-conscious world, the stakes of losing PII are
Tutorial

RudderStack: An open-source alternative to Segment

How to Setup RudderStack RudderStack can easily be set up in a dockerized environment. We also support Terraform for AWS EC2 while support for Azure and GCP is coming soon. Terraform setup will be covered in a separate post Pre-Req Install the latest docker (v19+) and docker-compose (v1.24+) Steps Clone https://github.com/rudderlabs/rudder-ossRun “docker-compose up” to bring
Tutorial

Clickstream Analytics: A Gamechanger for eCommerce

Today, websites and mobile applications have become the digital storefronts of every eCommerce company. This move to the digital platform has lowered the entry point to establish a retail business. It has also made time and distance irrelevant in the pursuit of customer acquisition and sales. However, the loss of the in-person interaction has also

It is time to take back control of your data

The explosion of SaaS tools in sales and marketing departments has led to the flow of customer data into numerous third-party organizations. Although this data flow is sometimes necessary, customers are often in the dark about how the data is being collected and used. Also, these third-party tools tend to collect more data than necessary