Integrate Segment with Facebook Pixel

Don't go through the pain of direct integration. RudderStack’s Segment integration makes it easy to send data from Segment to Facebook Pixel and all of your other cloud tools.

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Easy Segment to Facebook Pixel integration with RudderStack

RudderStack’s open source Segment integration allows you to integrate RudderStack with your Segment to track event data and automatically send it to Facebook Pixel. With the RudderStack Segment integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.

Popular ways to use Facebook Pixel and RudderStack

Query raw event data

Import analytics-ready raw event data into your warehouse. Select the data points you need and sync with the click of a button.

Build user-level analytics

Load your raw, first-party event data into your warehouse to analyze behaviors for each individual user.

Find your best marketing channels

Uncover new, high-performing marketing channels by analyzing referral data on user-level touchpoints.

Frequently Asked Questions

How do you integrate Segment with Facebook Pixel?

With Rudderstack, integration between Segment and Facebook Pixel is simple. Set up a Segment source and start sending data.

Is it expensive to integrate Segment with Facebook Pixel?

Pricing Segment and Facebook Pixel can vary based on the way they charge. Check out our pricing page for more info. Or give us a try for FREE.

How long does it take to integrate Segment with Facebook Pixel?

Timing can vary based on your tech stack and the complexity of your data needs for Segment and Facebook Pixel.

Use the Facebook Pixel integration with other popular sources

Amazon S3

Data Warehouse

Hugo

Jamstack Frameworks

RudderStack Facebook Pixel Documentation

Refer to our step-by-step guide and start using Facebook Pixel today

RudderStack Segment Documentation

Refer to our step-by-step guide and start using Segment today

About Facebook Pixel

Facebook Pixel (now Meta Pixel) is a developer tool by Facebook that allows you to track any visitor activity on your website. It’s a JavaScript snippet that you can add to your website and start tracking visitor actions such as page views, clicks, and add-to-cart events. The tracked metrics, also called events, appear on your Meta Pixel page in Events Manager.

About Segment

Twilio Segment is a Customer Data Platform (CDP) that aggregates your customer data from various touchpoints and helps you control your customer data. Segment was acquired by Twilio in 2020.