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Integrate Webhook with Facebook Pixel
Don't go through the pain of direct integration. RudderStack’s Webhook integration makes it easy to send data from Webhook to Facebook Pixel and all of your other cloud tools.
Easy Webhook to Facebook Pixel integration with RudderStack
RudderStack’s open source Webhook integration allows you to integrate RudderStack with your Webhook to track event data and automatically send it to Facebook Pixel. With the RudderStack Webhook integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.
Popular ways to use Facebook Pixel and RudderStack
Send data anywhere
Automatically send data to any destination that supports webhooks
Customize event payloads
Easily modify payloads to meet the requirements of multiple webhook destinations
Ingest from any webhook
Automatically ingest data from any source that supports webhooks
Frequently Asked Questions
About Facebook Pixel
Facebook Pixel (now Meta Pixel) is a developer tool by Facebook that allows you to track any visitor activity on your website. It’s a JavaScript snippet that you can add to your website and start tracking visitor actions such as page views, clicks, and add-to-cart events. The tracked metrics, also called events, appear on your Meta Pixel page in Events Manager.
About Webhook
Webhooks allow you to send the events generated via the RudderStack SDK to your own backend. It is useful in cases where you want to apply some custom logic on the event payload before sending it to your preferred destination platforms.
Once webhooks are enabled as a destination in your dashboard, RudderStack forwards the SDK events to your configured webhook endpoint.
