Feeling stuck with Segment? Say 👋 to RudderStack.
Integrate Customer.io with Nielsen DCR
Don't go through the pain of direct integration. RudderStack’s Customer.io integration makes it easy to send data from Customer.io to Nielsen DCR and all of your other cloud tools.
Easy Customer.io to Nielsen DCR integration with RudderStack
RudderStack’s open source Customer.io integration allows you to integrate RudderStack with your Customer.io to track event data and automatically send it to Nielsen DCR. With the RudderStack Customer.io integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.
Available via webhook
Send event data to Nielsen DCR by enabling webhooks in your RudderStack dashboard, then using our Transformations feature to shape the payload for the Nielsen DCR API. Once enabled, RudderStack will forward events to Nielsen DCR (note, this requires leveraging cloud API endpoints for Nielsen DCR ).
Popular ways to use Nielsen DCR and RudderStack
Query marketing data
Import analytics-ready marketing data into your warehouse. Select the data points you need and sync with the click of a button.
Break down marketing data silos
Combine all of your marketing data to build a full understanding of the effectiveness of your campaigns.
Build more effective campaigns
Understand which content is valuable to which segments and build higher-performing marketing campaigns.
Frequently Asked Questions
About Nielsen DCR
Digital Content Ratings (DCR) offers a comprehensive measurement of digital content consumption across all major devices and platforms. Media sellers can use DCR to reduce ad wastage and drive revenue growth by effectively monetizing inventory across platforms for content with ads that do not match linear television ads and content with no ads at all.
About Customer.io
Customer.io is a popular platform for sending automated messages and emails to your customers, with a focus on security and privacy. With Customer.io, you get complete information about your customers in one place, and use it to create personalized messages and campaigns for them.
RudderStack supports sending your events to CustomerIO from the cloud mode S2S (Server to Server) and native web SDKs by calling the relevant RudderStack APIs.
