Power your business with reliable, complete customer profiles
Establish a comprehensive identity graph, build features on top to create a customer 360, then deliver complete customer profiles to power use cases for every team
Leading brands build their customer 360 with RudderStack
The Identity Resolution Playbook
Explore RudderStack's complete guide to identity resolution, including methodologies, best practices, required tooling, and real-world case studies.
Solve identity resolution and customer 360 at the root
Profiles helps data teams rapidly model a complete view of their customer from every relevant data point in their warehouse, enabling them to deliver value with velocity.
Harness the full power of complete customer data and compute in your own warehouse.
Profiles generates auditable, portable code that runs in your warehouse.
Define your model spec in a config file, then Profiles will generate the code and customer 360 for you.
Easily model business logic for any entity, from users and households to accounts and devices.
Automatically make your customer 360 data available to any website or app via API.
Give business users a safe way to explore and filter the customer 360, then sync it to their own tools.
Unlock powerful use cases with a single
source of truth
Let Profiles handle the build and maintenance so you and your data team can focus on projects that drive business value.
Attribution: improve ROAS by 20%
Churn: increase retention 1-2x
Personalization: 3x conversions with ML-driven campaigns
DIY without the DIY
Profiles manages all of the hard work for you, without you having to sacrifice flexibility or control.
You can manage all of your customer data modeling from a config file, making it seamless to
update your customer 360 for changing business needs
Move fast without breaking things
Easily add new data sources, layer in new unique identifiers, and update feature definitions
Maintain control
Run controlled builds, audit all of the generated code, and access historical snapshots for every run
Give the business access
Empower business users with unparalleled access to the customer 360
How Profiles Works
Profiles helps you solve customer data modeling challenges at the root,
so you can focus on delivering powerful use cases to the business
Ship comprehensive, transparent identity resolution, fast
Instead of writing complex code, you define your input tables and unique identifiers in straightforward config files.
Profiles takes these files and uses its powerful semantic models to produce the foundation of your customer 360, the identity graph, in your warehouse.
Build features in minutes, not days
The Profiles feature builder makes creating and maintaining features across any data set in your data warehouse easy.
Data points are generated on top of the identity graph automatically, and it leverages the same declarative approach used to create the identity graph, so building features is as easy as creating definitions in a YAML config file.
Give business users unprecedented access to customer data
With Cohorts and Activations, data teams can establish core business definitions in the warehouse, then give business users safe access to explore, filter, and activate data into their own tools
Establish critical customer segments with Cohorts
Profiles Cohorts make it easy for data teams to establish core customer segments in the warehouse, then make them available in the RudderStack UI for business users to explore and use as a starting point for audience creation
Empower business teams with self-serve Activations
Give business users a safe way to explore the customer 360, build audiences, and sync them directly to their tools through an intuitive UI
Your customer 360, in real-time, via API
Ship real-time personalization and recommendations in a fraction of the time. With our Activation API, you sync your customer 360 to Redis, then pull data into your website or app in real-time.
"We use RudderStack to power a deeply personalized experience and execute engaging campaigns across all of our digital properties. Its powerful, engineering-friendly features help us punch above our weight. With RudderStack Profiles and the real-time Activation API, we were able to identify users who were eligible for the Jupiter $JUP token airdrop and remind them to claim their tokens. The campaign generated a word-of-mouth buzz that helped propel us past Coinbase in daily app store downloads."
Ricardo Pinho, Data Engineer at Phantom
Automatically snapshot your ID graph and feature table after every run for easy ML modeling
Make your customer 360 available in real-time, via API, to power personalization
Get a running start with basic identity graph and customer 360 tables out of the box
Use fuzzy matching to resolve identities across different data formats
Resolve identities for any business entity to build data sets for users, accounts, households, devices, campaigns, and more
Safely expose customer 360 data to business users and make it easy for them to sync it to their own tools
