To get a complete 360-degree view of your customers, you need to collect and analyze all of the data they leave behind on your website, app, and other platforms. This session aims to empower data engineers to build Customer 360 by focusing on the foundational principles of constructing a high-performance, scalable architecture for identity resolution using SQL.

The speakers (Engineering team at RudderStack) will guide you through a stimulating exploration of these core concepts, emphasizing the architectural considerations and data engineering practices behind our advanced solution. For the first time, they will unveil a unique architecture and algorithm that the RudderStack team uses for identity resolution using SQL.