Build your data foundationand put it to work
Collect and govern real-time customer data, build unified profiles in your warehouse, and use AI agents to find and reach the right audiences.
99.95%
Uptime
Discover how teams are bringing agentic power to the customer data lifecycle with RudderStack.
Read case studies
Launch campaigns fasterwith sharper targeting
Start with an idea, end with an activated audience built by agents from all the customer context in your warehouse. No SQL. No CSVs. No wait.
Find the audiences you didn’t know to look for
Start with a goal, not a list. Lookout explores your warehouse data and recommends the segments worth targeting, with rationale and audience size included.
Instantly turn your analysis into an audience
Lookout builds the audience for you and opens it in a visual builder, so you can see every condition and refine it in the UI or in chat.
Build once, activate everywhere
Send one audience definition to every ad platform, CRM, and engagement tool you use. Lookout keeps audiences current for you automatically.
Stop guessing who to target
Run your campaigns with segments built on intelligence from all the customer data in your warehouse.
Optimize ad spend
Ask which customers are worth paying to reach. Lookout analyzes revenue and conversions across your warehouse to build sharper suppression lists and lookalike seeds.
Grow LTV
Ask what your best customers have in common. Lookout finds the patterns across purchase and product data and builds audiences ready to buy more.
Reduce churn
Ask what churned customers did before they left. Lookout spots the warning signs and builds your at-risk audience while there’s still time.
Agentic, from end to end
Agentic platform control
Infrastructure as code and a powerful MCP unlock agentic workflows that enable data and engineering teams to build, govern, and manage data pipelines and profiles through natural language with safety built in.
Conversational self serve
AI powered chat interfaces give everyone safe, on demand access to rich customer context and empower business teams to analyze, segment, and activate data without making the data team a bottleneck.
Agent-ready infrastructure
Our CLI, MCP, and APIs give agents access across the platform, so you can build custom agents and applications with your AI tools of choice – all on top of reliable infrastructure with built in guardrails.
“With RudderStack the data team is no longer a bottleneck. We built a tracking agent with Cursor that reduced time from data request to insight from 6 weeks to same day.”
QJ Flores
Staff Data Engineer @ VSCO
Build a stronger data foundation for every team, tool, and agent.
Your campaigns, analytics, and agents are only as reliable as the data they run on. RudderStack gives data teams one platform to collect, unify, activate, and govern customer data, so trustworthy customer context can power your entire business.
Collect events from every website, application, and backend, and route them downstream in real time to your data cloud, business tools, and existing streaming infrastructure.
Collect
Capture the customer journey with intelligent tracking
Establish a unified data layer to collect standardized events from every channel with our high performance SDKs for web, mobile, and server-side sources. Easily build your own custom sources with webhooks, and reshape data in flight with Transformations to clean data, enrich events, and mask PII.
"With RudderStack, we have the cleanest data implementation I've ever worked with. One collection and governance layer to power analysis, activation, and AI with clean data."
Jeremy Echols
Director of Digital Analytics @ Glassdoor
Set up pipelines, automatically generate quality tracking code, and debug issues with agentic workflows that solve instrumentation challenges and reduce issue resolution time by up to 95%.
Unify
Build a customer 360 with agents
Resolve identifiers from every source to create an identity graph in your warehouse, and build pre-computed features like LTV and propensity to create a customer 360 table that fuels downstream activation with rich context profiles — all without writing one line of SQL.
"How do we make sure our AI is working from the right context? RudderStack events and their Profiles product. It's not just data infrastructure, it's the identity and governance layer that makes AI personalization at our scale trustworthy. "
Jessica Zhang
Senior Data Activation Product Manager @ Fullscript
Build complete customer profiles and predictive features through a guided, agentic workflow, so you can ship a customer 360 and take advantage of predictive ML in days, not months.
Activate
Activate customer context with natural language
Stream consistent, governed data from every source directly to your ad platforms, customer engagement platform, CRM, product analytics tools, and your data warehouse with 200+ real-time destination integrations.
Enable marketing to self serve analytics and audiences from the rich customer data in your warehouse with an AI native workflow to fuel better ad targeting and lifecycle personalization.
"We’re now able to trigger campaigns based on real-time behavior, matched to an identity, and synced into all our systems. That was a game-changer."
Greg Fleytlikh
Director of Product Management; CRM & MarTech @ Crate & Barrel
Use agents to explore your customer data, ask questions, get answers, build audiences, and activate data downstream — all with natural language.
Govern
Trust your data — and your agents
Enforce data quality and compliance before data gets downstream, so every team and every agent gets activation ready data. Integrated tools for schema management, event validation, consent automation, and PII handling help you build data trust and meet complex regulatory requirements with streamlined workflows.
"The data quality work we did with RudderStack isn't separate from our AI strategy, it is our AI strategy. Clean, governed event data at this scale is what makes everything built on top actually work."
Koen Lijnkamp
Sr. Engineering Manager
Define events in a central data catalog and manage tracking plans with agentic workflows and smart alerts to catch bad data before it gets downstream.
Integrations
Integrations for every tool in your stack
Rely on 200+ pre-built integrations, not brittle tag managers or DIY connectors, to deliver customer signals to every business system, ad platform, and analytics tool in real time. Centralize events in your data cloud, and even pipe events into streaming systems like Kafka.
“With RudderStack the data team is no longer a bottleneck. We built a tracking agent with Cursor that reduced time from data request to insight from 6 weeks to same day.”
QJ Flores
Staff Data Engineer @ VSCO
15X
Faster time to insight
“Before RudderStack, broken events could go unnoticed for weeks. Now we have schema validation baked into our CI pipelines and real-time alerting on delivery failures. That shift, from reactive to proactive governance, is what gave our data science and product teams the confidence to build on top of this data. You can't feed recommendations and experimentation models with data you don't trust.”
Koen Lijnkamp
Sr. Engineering Manager
50 Billion+
monthly events
“When you have the power of RudderStack in hand, you can blast off right away. It’s so much easier to build a machine learning model once your designs are driven by clean data, useful user features, and 360 customer views.”
Wei Zhou
Director of Data Engineering
3x
Increase in AI/ML productivity
“RudderStack gives us a global view of our data, disconnected from the narrow, self-serving metrics that individual tools report. We finally see what's actually happening across the entire customer journey.”
Preston Straight
Technical Lead
37%
increase in revenue
“With RudderStack, speed to insight and activation is radically faster. Channel experimentation now happens in days, not weeks.”
Nari Sitaraman
CTO
4x
faster data integration
RudderStack doesn’t store your data and puts privacy controls in your hands
Fundamentally privacy friendly. Deliberately compliant.
Get started
Build your customer data foundation and put it to work
Book a demo
Explore use cases with an expert and see RudderStack in action.
Implement RudderStack
Start collecting, unifying, and activating real-time customer data.
Drive better outcomes
Supercharge your analytics, product, growth, and AI teams.
