Announcing RudderStack Data Apps, powered by Snowflake: Ship high ROI data projects faster

If you want to create competitive advantage for your business with customer data, you need a solid data foundation. But building a solid foundation involves collecting clean, comprehensive data from across the customer journey and unifying it into reliable, complete customer profiles.

We partnered with Snowflake and built RudderStack Profiles to help data teams overcome these challenges. Profiles works seamlessly with our Event Stream product, enabling you to rapidly model reliable, complete customer profiles in Snowflake with every relevant data point.

But establishing a Customer 360 in your AI Data Cloud is just the first step in turning customer data into competitive advantage. It’s the use cases you build on top that help business teams uncover deeper insights and deliver powerful customer experiences.

To help you bridge the gap from Customer 360 to measurable business results, we’re launching RudderStack Data Apps. With Data Apps, you can get more value from your Snowflake data than ever before, faster than ever before. Data Apps are packaged but highly configurable solutions for key business use cases that run on top of the Customer 360 in your Snowflake AI Data Cloud.

If you’re interested in delivering more accurate attribution, propensity scores to reduce churn and increase conversion, and access to Customer 360 for 1:1 personalization, read on. Then, stay tuned for a deep dive into each app over the next two days.

ROI or bust

ROI has arguably become the only thing that matters for data teams. Today businesses expect more from their customer data than ever while simultaneously tightening budgets and scrutinizing headcount.

If you’re caught between these competing forces, shipping high-impact use cases is your ticket to success. In our experience working closely with customers, the projects that deliver the most direct ROI involve attribution, churn/conversion prediction, and real-time personalization. However, delivering on these projects is challenging, especially for capacity-strapped teams.

Reaching for SaaS solutions that offer a silver bullet is tempting but almost always ends in lackluster results – these solutions simply don’t have access to all of the data necessary to drive meaningful outcomes or provide the level of customizability needed to meet specific business requirements. Embarking on the DIY journey, then, seems like the best approach but involves months of work to get from 0-1 plus a heavy load of ongoing maintenance work. We’ve seen teams so bogged down trying to make their DIY efforts work that they’re unable to ever actually deliver any outcomes from all of their work.

Shippit dealt with attribution woes for over four years. After multiple attempts to solve the problem, they simply threw their hands up and accepted the status quo. That was until RudderStack Profiles came into the picture. Nitt Chuenprateep, Head of Data and Analytics, implemented Profiles and with a team of two built a Customer 360 in Snowflake that unified data across a fragmented journey (it included three websites, two brands, and landing pages built by various teams with various tools over the years). With the knots from the messy journey untangled, they realized attribution was a solvable problem, and with a solution on top of Profiles, they’ve now reduced paid spend by 75% while maintaining high ROAS.

With the release of RudderStack Data Apps, we’re making these types of wins available to every Snowflake customer.

Bridge the gap from Customer 360 to measurable business results

RudderStack Data Apps enable you to deploy attribution, propensity scores, and personalization on top of your Customer 360 with speed and confidence.

While they’re packaged solutions designed to accelerate time to value, they give you direct access to the code-based models with full control and transparency in your AI Data Cloud, so you can modify them to fit your business and meet changing needs.

These apps leverage the full power of the AI Data Cloud and enable you to ship high ROI data projects to your business in days, not months.

Deliver accurate attribution to optimize marketing spend

Our Attribution Data App automatically joins user-level data with campaign performance data to deliver first and last-touch attribution for paid campaigns out of the box. You can easily modify the code-based configuration to support complex definitions, the model and the SQL it produces are fully transparent, and the output table gives you all the metrics your marketing team needs to optimize spend, including ROAS and CAC.

With the Attribution Data App, you can deliver faster time-to-value and more effective marketing optimization. Customer outcomes include an online car retailer reducing CAC by 20%, and a major DTC brand generating 37% more revenue from ad spend. Read the docs to learn more.

Generate propensity scores to reduce churn and boost conversion

The Propensity Scores Data App provides activity-based propensity scores out-of-the-box using existing data from your AI Data Cloud for training. It also allows you to easily configure custom churn and conversion prediction models by writing simple definitions. The app automatically builds the training data and runs the models for you, and it automatically syncs the scores to user profiles in business tools. You can even run your own model natively in Snowpark through Profiles.

The Propensity Scores Data App gets business teams actionable data faster, and it gives data science teams more bandwidth to focus on exploratory problems. Customer outcomes include a mobile gaming company increasing revenue by 25% due to churn reduction and a health tech company increasing retention by 1.7x. Read the docs to learn more.

Enable real-time personalization to increase engagement

With the Real-time Personalization Data App, developers can look up complete customer data, for both anonymous and known users, in real-time. This makes it easy to dynamically change your web and app user experience based on user traits, such as serving offers to users with high subscription propensity.

RudderStack’s real-time personalization app provides increased developer velocity with a fully featured API which leads to faster experimentation cycles for product and marketing teams to run real-time personalization use cases. Customer outcomes include a crypto company attaining the #1 position in app store downloads and an online retailer increasing conversion rates by 2x. Read the docs to learn more.

Deliver more with your Snowflake data

When you build a Customer 360 in the AI Data Cloud with RudderStack Profiles, you get a solid data foundation to power use cases for every team. RudderStack Data Apps enable you to ship the highest value use cases with velocity, so you can deliver the ROI your business expects.

With the combined power of Snowflake, RudderStack Profiles, and Data Apps it’s never been easier to turn your customer data into competitive advantage. To learn more request a demo from our team today.