Rudderstack blog
News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
How Masterworks built a donor intelligence engine with RudderStack
by Danika Rockett
Subscribe
Get the latest news and updates in data engineering
All
Data Infrastructure
Data Integration
Identity Resolution
Data Enablement
Data Governance
RudderStack Updates
rudderstack-updates
Data without compromise: The RudderStack story
Learn about how RudderStack started and how it has evolved into a best-in-class data infrastructure solution to help businesses move their customer data with full control and safety.
Announcing RudderStack Data Apps, powered by Snowflake: Ship high ROI data projects faster
Run RudderStack Data Apps on top of your Customer 360, and ship high-ROI data projects in days, not months. Configure and run accurate attribution and propensity models and enable real-time personalization. All without writing complex SQL or Python.
Feature launch: Append and table skipping for warehouse FinOps
To help you turn your customer data into competitive advantage while optimizing warehouse spend you can now reduce compute time and costs by ingesting events via append and skip compute-intensive tables as requirements permit.
Why data teams choose RudderStack over Segment
RudderStack isn't just an alternative to Segment, but a fundamentally different approach for businesses who want to turn their customer data into a competitive advantage.
Feature launch: Feature builder
RudderStack feature builder enables you to create, maintain, and scale features in your data warehouse with agility.
Announcing the Data Quality Toolkit: guarantee quality data from the source
RudderStack equips you to collect clean, quality customer data at the source, so you can spend less time wrangling and more time helping your business drive revenue.
Feature launch: Sprig integration
With RudderStack and Sprig you can seamlessly deliver in-product surveys to the right users at the right time, so you can understand your user experience on every level.
Announcing ten free Reverse ETL connections
If you’re already using RudderStack on a free or starter plan, you can now activate up to ten Reverse ETL connections – 5X more than any other tool on the market. If you’re not a RudderStack user yet, there’s never been a better time to get started.
Feature launch: Custom domains reduce data loss from ad blockers
Our new custom subdomain feature makes it easy to configure personalized domains for your event pipelines to enhance data quality and security, so you capture more events even when ad blockers are present.
