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News from RudderStack and insights for data teams
Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Data Infrastructure
Event streaming: What it is, how it works, and why you should use it
Event streaming allows businesses to efficiently collect and process large amounts of data in real time. It is a technique that captures and processes data as it is generated, enabling businesses to analyze data in real time
Data flow diagram: Components, purpose, and how to create
Complex systems can mask how data moves. Information passes through APIs, queues, databases, and tools, but tracking that movement isn’t always straightforward.Discover how a data flow diagram can help.
Understanding event data: The foundation of your customer journey
Learn how event data paints the picture of the digital customer journey to show you the full story of what your customers actually want to do with your product or service
Breaking down data bottlenecks: How teams can gain efficiency with proper customer data infrastructure
Understanding customer insights is critical for business growth across all teams. But this growing need for data can create unexpected bottlenecks, particularly when a single person or team becomes the gatekeeper for all data collection requests.
How Sharesies built a scalable data stack for next-generation wealth engagement
Learn how fintech company Sharesies overcame significant challenges managing their customer behavior data with RudderStack's cloud-native approach, which aligned perfectly with Sharesies' data principles of flexibility, speed, and scalability.
What is clickstream data? Definition, examples, and benefits
Clickstream data provides any business with a digital presence with information on visitor behavior. In face-to-face sales, reps can observe the actions of prospective customers and use their insights to connect with and convert new deals.
What Is Data Movement? Definition and methods
Data movement simplifies the running of complex, business-critical data workflows. By integrating data and making it accessible across platforms leading to greater operational efficiency as well as security and compliance.
Real-time vs. warehouse-gated: Finding the right balance for your customer data infrastructure
The future of customer data infrastructure isn't about choosing between warehouse-gated or real-time architectures—it's about intelligently combining both approaches to meet your business needs. Learn how to strike the right balance for your business
Building an AI-ready data foundation: Why customer intelligence will define tomorrow’s SaaS leaders
Through years of industry experience, RudderStack's head of client services has learned about the importance of building an AI-ready data foundation. Moreover, data intelligence is becoming the defining competitive advantage in SaaS (and beyond).
