The Tale of Identity Graph and Identity Resolution

In our previous article on Game Analytics for Mobile, we showed how to build an open-source analytics solution using RudderStack. As highlighted in the article, understanding users is crucial to every analysis. Hence, it is essential to tie the events or activities to the individual users generating those events. Analytics platforms help collect this data. Unfortunately, this is

Introducing RudderStack Transformations

RudderStack is an open-source platform for collecting and routing your customer event data (commonly known as customer data infrastructure or CDI platform). RudderStack is enterprise-ready, with a special focus on data privacy and security. This blog talks more about RudderStack and RudderStack Transformations that allow you to customize your customer data platforms. We started building

How To Build an Open-Source Analytics Stack using RudderStack and Apache SuperSet

It is 2020, and discussions around data-ownership and privacy have finally crossed the Atlantic and reached the American boardroom, thanks to CCPA coming into force. Companies, both big and small are – or should be – taking stock of all their data-sharing activities, and the first thing usually discussed is the use of data analytics.

Protect Personally Identifiable Information (PII) in Your Apps Using RudderStack

Introduction Personally Identifiable Information (PII) is the information that may be used to identify and track an individual. GDPR mandates software companies to encrypt any PII and ensure that they protect the users’ identity from any misuse. As a result, In a post-GDPR world, all organizations need to detect and mask/obfuscate/delete PII data flowing through

Game Analytics for Mobile: Casino Game Case Study

Wynn Casino, a mobile casino game, is one of the first enterprise customers of RudderStack. Their spin wheel game is one of the most popular games in the casino game category. Their engagement numbers double every six months. In this post, we give you a brief overview of how Wynn Casino Game used RudderStack to

Protect Your Event Data Before It’s Too Late!!

Most enterprises know that PII (Personally Identifiable Information) within their customer data is extremely critical, and take extra steps to protect it. Databases holding PII are encrypted. Furthermore, organizations enforce strong access control and every access is logged. All that is really great. In this privacy and security-conscious world, the stakes of losing PII are

Churn Prediction using BigQueryML

There are a lot of blogs out there on building churn prediction models using scikit-learn, R, or other advanced ML toolkits. However, most of them require strong engineering as well as data science skills. That said, it is now possible to create robust models using SQL and basic knowledge of data science by leveraging the

Using SQLite on Unity for Android and iOS

While going through the RudderStack SDK roadmap, we decided to include Unity next in the list of the supported platforms. Why Unity? We found that despite heavily relying on data, the hosted customer data management solutions out there underserve the gaming industry. This dependency on data is the result of a number of factors. Games

Building a Customer Data Platform on Your Data Warehouse

Why a Customer Data Platform? The promise of Customer Data Platforms (CDPs) is to unify all the customer data into one platform. They promise to enable interesting use cases, from typical reporting to advanced user activation scenarios, such as driving personalized UI experiences and giving out offers based on customer’s behavior. Most of the CDP