Hightouch vs Census

Hightouch and Census are two competing Reverse ETL solutions. See how each tool stacks up with data sources, pricing, features, and more. Request a demo to talk to our team and we'll help identify the right CDP for your use case.

About Hightouch

Hightouch is the easiest way to sync customer data from a data warehouse into tools like CRMs, email tools, and ad networks. Sync data from any source (data warehouses, spreadsheets) to 70+ tools, using SQL and without having to rely on favors from Engineering.

About Census

Census delivers trusted data from the warehouse into all your operational tools, so every team can act on it. Supercharge your automation, workflows, and personalization with operational analytics, no engineering favors or custom scripts required.

Features

Hightouch

Census

Focus

Reverse ETL

Pricing

Event-based

Destination fields, sources, and user seats

SDK Sources

15+

None; API handles sourcing

Warehouse Destinations

Cloud Destinations

150+

50+

Real-time Streaming

Syncs per minute, hourly, daily, and weekly intervals

Claims "on demand" sync capability

Real-time Cloud Destinations

Syncs per minute, hourly, daily, and weekly intervals

Claims "on demand" sync capability

Real-time Event Transformations

No; integration with dbt

Custom Sources

Custom Destinations

Yes

Yes via webhook

Warehouse Sync-times

No; doesn't send data to warehouse

Stores Copies of Your Data

Optional

Vendor Lock-in

Security Certifications

SOC 2 Type 2, HIPAA, GDPR, CCPA and, Privacy Shield

Deployment Options

Cloud or VPC

Census-hosted and self-hosted Cloud