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Segment vs mParticle
Segment and mParticle are two competing solutions. See how each tool stacks up with data sources, pricing, features, and more. Request a demo to talk to our team and we'll help identify the right CDP for your use case.
About Segment
Segment is a CDP that helps companies collect first-party data and route it to downstream destinations.
About mParticle
mParticle is a customer data platform for brands to accelerate growth. With mParticle, brands can unify data and simplify partner integrations with enterprise-class security and reliability.
Features
Segment
mParticle
Focus
Data ingestion into Segment's platform and activation via third-party tools
Data integration, data governance, and audience management
Pricing
MTU-based
MTU-based; custom
SDK Sources
20+
20+
Warehouse Destinations
All major cloud data warehouses
Redshift, BigQuery, Snowflake, Kafka
Cloud Destinations
300+
190+
Real-time Streaming
Real-time Cloud Destinations
Real-time Event Transformations
Yes; Segment Functions enables you to transform event payloads
Partially; Transformations are supported but the product may not provide them in real-time.
Custom Sources
Yes; Segment Functions enables you to configure a webhook source
Yes via Events API
Custom Destinations
Yes; Segment Functions enables you to configure a webhook destination
Yes but only within the mobile-app ecosystem
Warehouse Sync-times
Max 24 syncs per day
Default is 15 min (can go as low as 1 min to Redshift)
Stores Copies of Your Data
Yes
Yes
Vendor Lock-in
Yes
No
Security Certifications
ISO 27001, ISO 27017, ISO 27018, SOC 2
GDPR, CCPA, LGPD, ISO 27001, SOC II Type 2
Deployment Options
Cloud only
Cloud & Self-hosted via NPM