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Segment vs Tealium
Segment and Tealium are two competing solutions. See how each tool stacks up with data sources, pricing, features, and more. Request a demo to talk to our team and we'll help identify the right CDP for your use case.
About Segment
Segment is a CDP that helps companies collect first-party data and route it to downstream destinations.
About Tealium
Tealium is a provider of customer data orchestration tools aimed to address challenges in online search, analytics, marketing, and segment targeting. It helps clients solve their customer data integration challenges at the source The company connects customer data – spanning web, mobile, offline, and IoT devices, enabling brands to connect withtheir customers. Tealium's turnkey integration ecosystem supports over 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure.
Features
Segment
Tealium
Focus
Data ingestion into Segment's platform and activation via third-party tools
Data collection & management; tag manager
Pricing
MTU-based
# of Events collected with included service hours based on the volume tier
SDK Sources
20+
10+ (contact Tealium for full list)
Warehouse Destinations
All major cloud data warehouses
All major cloud data warehouses and data lakes (only Redshift is native)
Cloud Destinations
300+
Many (contact Tealium for full list)
Real-time Streaming
Real-time Cloud Destinations
Real-time Event Transformations
Yes; Segment Functions enables you to transform event payloads
Yes
Custom Sources
Yes; Segment Functions enables you to configure a webhook source
Yes
Custom Destinations
Yes; Segment Functions enables you to configure a webhook destination
Yes
Warehouse Sync-times
Max 24 syncs per day
1 Hour
Stores Copies of Your Data
Yes
Optional
Vendor Lock-in
Yes
Yes
Security Certifications
ISO 27001, ISO 27017, ISO 27018, SOC 2
HIPAA, ISO 27001 and 27018 and SSAE18 SOC 2 Type II
Deployment Options
Cloud only
Tag manager; Cloud: Tealium or Self-hosted private cloud