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Events
Bonfire Increases Activation Rates 80% with a Warehouse Native Approach
What we will cover:
- Bonfire’s warehouse-native approach enabled them to compose their modern data stack with best-in-class instrumentation and analytics
- Snowflake was implemented as the single source of truth for their creator and fan data, as well as marketing (Intercom) and NFT data stored on public blockchains.
- RudderStack, a warehouse-native CDP, was the natural replacement for Amplitude’s event capture, to land event data directly in Snowflake
- NetSpring provides a warehouse-native product analytics solution, replacing Amplitude and Mode Analytics with a single self-service platform working across both event data (fan interactions) and state data (creator activities, marketing data, etc.).
- Bonfire is now able to operationalize rich, first-party behavioral data by dissecting and understanding behavioral patterns across the entire creator and fan journey – from activation to retention.
Speakers
Eric Dodds
Head of Product Marketing
Matt Alston
Co-Founder & CEO at Bonfire
Thomas Dong
VP of Marketing at NetSpring