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Integrate Google Analytics with PostgreSQL
Don't go through the pain of direct integration. RudderStack’s Google Analytics integration makes it easy to send data from Google Analytics to PostgreSQL and all of your other cloud tools.
Easy Google Analytics to PostgreSQL integration with RudderStack
RudderStack’s open source Google Analytics integration allows you to integrate RudderStack with your Google Analytics to track event data and automatically send it to PostgreSQL. With the RudderStack Google Analytics integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.
Popular ways to use PostgreSQL and RudderStack
Query product analytics data
Import analytics-ready product engagement data into your warehouse. Select the data points you need and sync with the click of a button.
Understand feature adoption
Combine your product analytics data with other data points to fully understand features and their impact on lifetime value.
See the full customer journey
Combine your product analytics data with other digital touchpoints to build a full picture of the customer journey.
Frequently Asked Questions
About PostgreSQL
PostgreSQL database (also known as Postgres) is a popular open-source database used by thousands of companies worldwide for their data storage requirements. It is enterprise-grade and supports both relational and non-relational queries.
Businesses use PostgreSQL as their low-cost data warehousing solution to deliver efficient analytics and user insights. PostgreSQL is fast, scalable, and easy to administer. It also has excellent support for third-party applications and analytical tools. PostgreSQL is known for its reliability, high performance, and robustness.
About Google Analytics
Google Analytics is the most popular web analytics platform that enables businesses to analyze, track, and report website traffic across various sources. It gives you unique insights into your marketing performance, content, and products to better understand your customer.
Backed by Google’s exceptional insights and machine learning capabilities, Google Analytics lets you make the most of your data by measuring your advertising ROI. It also helps you set up tracking code to perform data collection based on your website preferences.