Adjust Integration: Mobile Measurement Tool

Adjust

Connect Adjust and send data to Adjust with Rudderstack.

CategoryAttribution PlatformsType

Destination

Overview

RudderStack lets you track and send event data from your mobile devices to Adjust securely for effective measurement and analytics. What’s better – you don’t need to install any new code hooks into your apps. Depending on your platform of integration – be it Android, iOS, or Unity – you can use the appropriate mobile SDK to configure and add Adjust to your project easily.

By integrating Adjust data with RudderStack CDP, You Can:

Track and send your user event data to Adjust in real-time, from the mobile platform of your choice
Get insights on user sessions, activities, and other valuable KPIs to aid your decision-making
Work with a predefined list of custom events as specified by Adjust
Aid effective mobile attribution, performance measurement, and in-app analytics

Adjust.com is a popular mobile attribution and deep-linking platform that makes mobile marketing simple. It allows you to understand your users through attribution, giving you a detailed insight into their journey and overall product experience. With a particular focus on fraud prevention and data security, Adjust also offers state-of-the-art app analytics capabilities to drive your project strategy and optimize your customer experience.

FAQs

What is Adjust used for?

Adjust is a third-party mobile attribution platform that provides acquisition insights and analytics platform for mobile app developers and mobile app marketers.

Is it hard to set up Adjust?

Difficulty can vary based on your mobile tech stack and attribution model. Many users choose to simplify implementation by sending data to Adjust through secure Attribution Platforms integration tools like RudderStack. RudderStack also integrates with 100s of other tools that help with mobile marketing analytics, CRM, advertising, A/B testing, data visualization, surveys, etc. So instead of integrating Adjust.com API manually with these tools, you get these integrations right out of the box when you use RudderStack. You can manage these integrations easily via the RudderStack dashboard.

How much does it cost to integrate Adjust with RudderStack?

Pricing for Adjust can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What does Adjust do?

Adjust is a popular mobile measurement and fraud prevention platform. It provides industry-grade app tracking and attribution, automated campaign building capabilities and uses efficient analytics to segment your audiences. Built specially for marketing teams, Adjust helps them make efficient, fast and profitable marketing decisions.

How does mobile app tracking work?

Whenever a user clicks on an ad using a mobile app tracking link, a unique device fingerprint associated with that user is created. The SDK then regenerates the fingerprint and sends it to the tracking servers as required.

How do clients benefit from opting for an attribution provider?

Attribution providers such as Adjust.com can help you boost your customers’ overall LTV (Lifetime value) and thereby your business revenue. These tools suggest which aspects of your product you should allocate more of your budget on, and which aspects need improvement. Attribution is at the heart of effective marketing strategies, and should be taken into account when making your business decisions.

How is it different from the App Store and Play Store metrics dashboard?

While the Apple App Store and Google Play Store provide basic insights into app performance, such as downloads, ratings, and reviews, mobile app analytics platforms like Adjust.com offer advanced analytics, attribution tracking, fraud prevention, and customization features. Adjust.com enables a more comprehensive understanding of user behavior, app engagement, and marketing effectiveness, allowing businesses to make data-driven decisions and optimize their app and marketing strategies accordingly. RudderStack’s integration with Adjust.com allows businesses to customize their analytics dashboard and integrate it with other tools, such as CRM systems, marketing automation platforms, and data visualization tools, to create a more comprehensive view of their app's performance.