Adjust is a popular mobile attribution and deep-linking platform that makes mobile marketing simple. It allows you to better understand your users through attribution, giving you a detailed insight into their product journey and overall experience.
With a particular focus on fraud prevention and data security, Adjust also offers state-of-the-art app analytics capabilities to drive your project strategy and optimize your customers’ experience.
What You Can Do with Adjust:
- Measure and drive your mobile app’s performance
- Get a 360-degree view of your customers and their in-app experience
- Identify the trends on how users engage with your app
- Perform in-depth analysis to drive and optimize your mobile marketing strategy
- Detect and prevent fraud with efficient ad fraud detection capabilities
- Identify and set relevant audience groups, and target your ads accordingly
Adjust is primarily used in the iOS and Android ecosystem. To set it up, you will have to implement it separately on both the platforms to collect your customer events, push notifications and other relevant information and then send it to Adjust using its API. This can be quite a hassle, as it involves installing and configuring the iOS and Android SDKs. If you have any custom events that need to be sent to Adjust, each event token needs to be used to install the webhook in each of your apps.
RudderStack makes it very easy for you to start using Adjust without having to do all of this. All you need to do is add Adjust as a destination.
Effective Mobile Attribution and Measurement Using Adjust and RudderStack
RudderStack allows you to track and send event data from your mobile devices to Adjust securely for effective measurement and analytics. What’s better – you don’t need to install any new code hooks into your apps. Depending on your platform of integration – be it Android, iOS, or Unity – you can use the appropriate mobile SDK to configure and add Adjust to your project easily.
By Integrating Adjust data with RudderStack CDP, You Can:
- Track and send your user event data to Adjust in real-time, from the mobile platform of your choice
- Get insights on user sessions, activities, and other valuable KPIs to aid your decision-making
- Work with a predefined list of custom events as specified by Adjust
- Aid effective mobile attribution, performance measurement, and in-app analytics
What does Adjust do?
Adjust is a popular mobile measurement and fraud prevention platform. It provides industry-grade app tracking, automated campaign building capabilities and uses efficient analytics to segment your audiences. Built specially for marketing teams, Adjust helps them make efficient, fast and profitable marketing decisions.
How does mobile app tracking work?
Whenever a user clicks on an add using a mobile app tracking link, a unique device fingerprint associated with that user is created. The SDK then regenerates the fingerprint and sends it to the tracking servers as required.
What is an SDK in advertising?
Simply put, an Advertisement Software Development Kit, or Ad SDK in short, is a library that connects your application to an Advertisement Network. As ads are a popular way to monetize your app, an Ad SDK is an efficient way to ensure all the in-app monetization activity is correctly captured and sent to the network. AdMob and iAds are some of the popular ad networks for mobile applications.
How do clients benefit from opting for an attribution provider?
Attribution providers such as Adjust can help you boost your customers’ overall LTV (Lifetime value) and thereby your business revenue. These tools suggest which aspects of your product you should allocate more of your budget on, and which aspects need improvement. Attribution is at the heart of effective marketing strategies, and should be taken into account when making your business decisions.