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What you can do with Adobe Analytics

Collect all your data (from the Web and mobile to CRM and connected cars) under one roof to get a 360-degree view of your customers and business.

Identify and monitor key consumer behaviors to generate cross-solution communication such as e-mail to re-engage visitors.

Use AI, ML, and Automation to find hidden patterns and unexpected anomalies in your data.

Analyze mobile, web, and offline data to develop custom workflows and trigger automated notifications.

Get notified about anomalies in your data and get details of trends about how people interact with your mobile app and other digital experiences.

Access hit-level, unprocessed real-time data within seconds using the Live Stream feature. This data can be used in live-traffic dashboards or for recommendations and personalization algorithms for retargeting or remarketing.

Integrating Adobe Analytics with your website manually can be quite challenging. If you want to collect detailed user attributes, visitor activity on your website, and e-commerce information, you will need to install custom webhooks into your website. In addition, you need to learn the details of the API methods and expected data formats. For mobile tracking, custom or e-commerce data needs to be manually installed, which can be quite cumbersome.

By integrating RudderStack with Adobe Analytics, you can easily get started without worrying about any limitations.


How to set up the Adobe Analytics Integration

It’s simple! Just use our step-by-step guide to set up Adobe Analytics as a Destination in RudderStack.

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Perform efficient marketing analytics with RudderStack and Adobe Analytics

Integrate Adobe Analytics as a destination to send your customer event data to RudderStack. Once the destination is configured and enabled, events from RudderStack will automatically start flowing to Adobe Analytics.

By Integrating Adobe Analytics with RudderStack, you can:

  • Send real-time customer events to Adobe Analytics securely
  • Track normal events, E-Commerce events, and video type (Heartbeat) events
  • Use RudderStack transformations to send customer events in Adobe Analytics-specific format
  • Skip the development process and save time for other important technical issues
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