Amazon Personalize is a personalization tool that enables marketing and customer-focused teams build better customer experiences.

You can send up to 1 million events per month to Amazon Personalize for free. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

AWS Personalize, also known as Amazon Personalize, is a content recommendation system powered by machine learning and AI. It allows you to better understand your customers’ product journey and make relevant product recommendations to boost conversions and overall customer engagement. You don’t need prior machine learning experience to get started. Amazon Personalize automates the complex steps that are required to build, train and fine-tune the machine learning models, so that you can deliver personalized product and recommendations faster and more efficiently.

Real-time personalization allows you to automatically deliver specific, tailor-made content to different audience groups on your website or app. With real-time personalization, you can information about your visitors from their IP addresses such as location, time-zone, and other business or user demographics. You can use this information to categorize your visitors based on various criteria and give your users optimized user experiences with relevant content whenever they land on your website. Real-time personalization allows you to improve your conversion rate, keep your customers engaged while they are browsing your website or app, and also boost sales.

You can implement the following use-cases: personalized product and content recommendations, recommending items similar to a product that the customer has viewed or browsed, personalized ranking and re-ranking, i.e. rank a list of items based on user preferences, targeted cohort-based promotional offers, and notifications for effective marketing campaigns.

Some industries that use Amazon Personalize include Media & Entertainment, e-Commerce, Travel & Hospitality, Financial Services, and Startups.