To run display ads on Bing:

1. Go to the Campaigns tab, click create campaign, and set the campaign goal
2. Select the kind of ads you want to run for this campaign
3. Next, select Audience Ads

• Click on Import Campaigns in the top menu, and then select Import From Google AdWords
• Sign in to Google with your credentials
• Select the campaigns to import and click Continue
• Click Choose Import Options to select the relevant options
• Select Cleanup to delete ad groups and campaigns in Bing that you have deleted in AdWords
• Set the schedule for your import under Schedule Imports
• Review import summary and imported campaigns