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What you can do with Bing Ads

Seamlessly connect to an audience who are looking for your products or services

Customize your ad campaigns to target specific audiences based on their interests, locations, or any other criteria

Start advertising with no minimum budget and adjust your daily ad spend

Measure performance and effectiveness of your ads, and test new ad strategies to maximize your ROI

Pay only when customers click your ads

With Bing Ads, you would want to collect the page views and user events. Collecting Page views is much easier as it requires you to add a JS library in your site's header. To collect events, you need to learn Bing Ads JavaScript functions and install each event on the site you need events from, which is time-consuming.


By integrating RudderStack with Bing Ads, you can avoid manual coding and custom configurations and get started in no time.

How to set up Bing Ads Integration

It’s simple! Use our step-by-step guide to set up Bing Ads as a destination in RudderStack, and get started in no time at all.

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Use RudderStack to Send Real-Time Event Data to Bing Ads Seamlessly

By adding Bing Ads as a destination, RudderStack helps you send your customer event data directly to Bing Ads without the need for additional configuration or code. RudderStack uses an API that allows you to send your event data to Bing Ads in the required format.

RudderStack helps you capture distinct information about your users and their actions in real-time so that you can use it for advertising on Bing and connect with potential customers effectively.

By Adding Bing Ads Support for RudderStack, you can:

  • Capture all actions that the user might perform along with the properties associated with that action
  • Easily map relevant properties of your event data to the corresponding Bing Ads fields
  • Track user conversions or target audiences by simply creating a UET tag in Bing Ads
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