Branch Integration: Attribution

Branch

Connect Branch and send data to Branch with Rudderstack.

CategoryAttribution PlatformsType

Destination

Overview

RudderStack supports sending your customer event data to Branch, both through our servers as well as directly from your devices. Branch’s native SDK is wrapped inside RudderStack’s SDKs for mobile devices, so you don’t have to worry about installing any custom code or adding any webhooks. Enable Branch as a destination in RudderStack and add a simple configuration to start sending your data directly from your devices.

Add Branch as a destination in RudderStack and:

Automatically transform your event data and send it to Branch in the required format
Map specific events and their properties to the associated Branch events
Track your users’ clicks, installs, purchases, and other activities
Classify your tracked events into relevant categories in Branch
Identify your users in RudderStack along with their traits, and trace their activities across various platforms

Branch is a cross-platform marketing tool known for its mobile attribution, measurement, and deep linking requirements. Top-ranking apps use Branch to increase their efficiency and boost overall revenue. Branch’s solutions are designed to help you expand your audience, at the same time ensuring engagement and user satisfaction.

FAQs

What is Branch?

Branch is an industry leader in mobile measurement, mobile attribution, and deep linking. Most top-performing apps on the App Store and Play Store make use of Branch to improve their efficiency and boost their revenue. With Branch, you can get a complete picture of your customer's journey by tracking and capturing every customer touchpoint across channels, devices, and platforms.

What does deep linking mean?

Deep linking involves the use of a hyperlink for a specific indexed and searchable piece of content on a website, rather than the website’s home page. The URL thus contains all the necessary information needed to point to that particular item, piece of content, or information.

What is Branch used for?

Branch is a third-party mobile attribution platform that provides acquisition insights and analytics.

How much does it cost to integrate Branch with RudderStack?

Pricing for Branch can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What mechanisms does Branch use?

Branch uses several mechanisms to pass the data through to the app, and attribute app sessions back to the source. These mechanisms include direct deep linking, device ID token matching, deferred deep linking, and cookie passthroughs for Safari and Android Chrome.

What are Branch Metrics?

Branch Metrics, also called Branch.io offers cutting-edge mobile attribution, measurement, and deep linking solutions to improve your overall app performance. Some of the metrics captured by Branch include total app installs, clicks, and tracking the overall customer journey.