Mobile marketing automation

Braze Integration

Braze is a marketing automation platform that extensively uses analytics to power and optimizes your marketing campaigns. It gives you a 360-degree view of your customers by bringing together all the relevant data in one place.
Braze allows you to set up expert SMS and push notifications on the web as well as mobile platforms.
With Braze, you get a cross-channel view of your users’ interaction with your product, along with their behavior and interests.
These insights help you to optimize your product, as well as improve customer engagement through tailored email and push notifications.
Braze also provides an effective campaign builder that allows you to quickly build your campaigns and get them up and running in no time.

What You Can Do with Braze

  • Build effective marketing campaigns with a simple drag-and-drop feature, without any coding
  • Use cutting-edge predictive analytics to automate the delivery of push notifications and emails to your customers at the most suitable time
  • Real-time insights to better understand your customers’ online behavior and overall product journey
  • Use data-based suggestions to optimize your marketing campaigns
  • Integrate Braze with popular third-party tools such as Amplitude, Microsoft Azure, and more

In order to set up Braze manually, you need to set up and implement the Braze SDKs depending on the platform, i.e. web, iOS, Android or even server-to-server calls, as required. In addition, you need to figure out what kind of customer data you want to track, which again requires considerable planning and effort.

RudderStack helps you get all the information you need without having to perform any manual coding or configuration, by integrating seamlessly with Braze.

Send Your Cross-channel Marketing Data to Braze Using RudderStack

RudderStack allows you to track, collect, and send your event data across various platforms to Braze for effective marketing automation. Once you enable Braze as a destination, the RudderStack SDKs automatically start collecting event data across the web and mobile platforms and send it to your Braze dashboard. You can thus get a real-time live view of your customers and their activities in a single dashboard. With Braze’s cutting-edge AI capabilities, you get the insights you need to implement effective marketing strategies.

By Adding Braze Support for RudderStack, You Can:

  • Save precious development time and effort by seamlessly integrate Braze, without any coding
  • Leverage RudderStack’s native web, iOS, and Android SDKs, as well as server-to-server API calls to track and collect event data
  • Send contextual information about the users and what they are doing on your website or app, to Braze
  • Map specific events to the appropriate Braze-defined events, without any manual transformation or custom coding

Get a complete overview of your users and their sessions in a single, consolidated dashboard

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So How Do You Integrate Braze with RudderStack?

It’s very easy! Use our step-by-step guide to set up Braze as a destination in RudderStack, and get started in no time at all.

FAQs

What is Braze?
Braze is a popular customer engagement tool that allows you to establish long-lasting relationships with your customers through effective, meaningful and contextual conversations. With Braze, you can design personalized marketing campaigns by segmenting your customers according to their on-site behavior.
What is Personalized Messaging?
Personalized messaging is a popular feature offered by tools such as Braze, Intercom and many more. It allows you to design personalized messages, emails, SMS or push notifications and thereby effectively engage with your audiences. By better understanding your users’ behavior, you can design custom campaigns that allow you to convert potential leads into your customers, and build a long-lasting relationship with them.
What is Braze User Data Collection?
Braze’s SDK allows you to collect crucial data related to product usage, campaign retargeting performance, device, user, and more. You can also collect event data related to custom events as specified by you.

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