Comscore Integration: Media Analytics

Comscore

Connect Comscore and send data to Comscore with Rudderstack.

CategoryAnalyticsType

Destination

Overview

With RudderStack, setting up comScore is very easy. Comscore’s native SDK is wrapped inside RudderStack’s SDK, so you don’t have to worry about installing any custom code. Enable Comscore as a destination in RudderStack and add a simple configuration to start sending your data directly from your platforms and devices.

Add Comscore as a destination in RudderStack and:

Auto-transform your Audience Event data in the format required by comScore
Map specific customer events and their properties to the associated comScore events
Track and report user’s activities, ads viewed, actions taken, and so on.
Identify your users in RudderStack along with their traits, and trace their activities across different platforms

Comscore is a popular third-party advertising analytics provider. Comscore's self-serve portal allows users to tag their digital assets, ensuring proper exposure for online content such as web pages, videos, and mobile apps. Along with the reliable measurement of cross-platform audiences, Comscore aims to provide advertisers with strategies to reach consumers based on more granular data.

FAQs

What is Comscore used for?

Comscore is a widely used third-party advertising analytics provider that provides insights into the performance of ads and advertising campaigns.

Who uses Comscore?

Comscore helps media agencies, brands, and advertisers to combine their consumer data in different ways and ensure that advertising reaches the right audience.

Is it hard to set up Comscore?

Difficulty can vary based on the cleanliness of your Advertising and campaign data. Many users choose to simplify implementation by sending data to Comscore through secure Analytics integration tools like RudderStack.

How much does it cost to integrate Comscore with RudderStack?

Pricing for Comscore can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is Comscore Media Metrix?

Comscore Media Metrix multi-platform is an audience measurement and analytics tool providing a unified view of digital media consumption across various devices like desktop computers, smartphones, and tablets.

How do I set up Comscore?

Send event data to Comscore by enabling webhooks in your RudderStack dashboard, then using our Transformations feature to shape the payload for the Comscore API. Once enabled, RudderStack will forward events to Comscore (note, this requires leveraging cloud API endpoints for Comscore).