Customer.io Integration with RudderStack

Customer.io

Connect Customer.io and send data to Customer.io with Rudderstack.

CategoryMarketingType

Destination

Overview

You can use RudderStack to send data to Customer.io along with the associated event traits or properties. Once the customer.io integration is enabled, RudderStack automatically collects all your event data from your specified sources in real-time and sends it to Customer.io in the desired format. Alternatively, you can also use the RudderStack native SDK to send custom data directly from your device through the Customer.io API.

By adding Customer.io support for RudderStack, you can:

Avoid additional installation or setup with an intuitive and straightforward integration
Securely send relevant marketing information and key events directly to Customer.io
Be assured about the compatibility of the event data – RudderStack automatically takes care of that
See your event data in your Customer.io dashboard as soon as it's sent

Customer.io is a popular platform for sending automated messages and emails to your customers, with a focus on security and privacy. With Customer.io, you get complete information about your customers in one place, and use it to create personalized messages and campaigns for them. RudderStack supports sending your events to CustomerIO from the cloud mode S2S (Server to Server) and native web SDKs by calling the relevant RudderStack APIs.

FAQs

What is Customer.io used for?

Customer.io is a behavior-based email tool that enables marketing and customer-focused teams to build better customer experiences.

Is it hard to set up Customer.io?

Difficulty can vary based on your existing technology and the complexity of your processes. Many users choose to simplify implementation by sending data through secure behavior-based email integration tools like RudderStack.

How much does it cost to integrate Customer.io with RudderStack?

Pricing for Customer.io can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What does Customer.io do?

Customer.io offers a modern, automated way to take real-time business data from your product or website and turn it into messaging actions that resonate with your customer. Unlike traditional marketing tools that are dependent on manual uploads or form completions, Customer.io makes use of automated messaging to keep your user data up to date. It is also used to send targeted emails, push and SMS notifications to your customers for better engagement. Customer.io is a great tool for improving audience retention and boosting your overall business ROI.

What are Segments in Customer.io?

In Customer.io, segments basically comprise a group of people who demonstrate similar in-app or product behavior. These groups trigger similar campaigns and have similar conversion criteria. In Customer.io, a few segments are already pre-configured for you. Some very common segments of customers include ‘Paying customers’, ‘Not logged in recently’, ‘Subscribed’, ‘Unsubscribed’, and so on. There are basically two major kinds of segments in Customer.io – data-driven, and manual. Customers are added to data-driven segments by Customer.io automatically, as per their product behavior and matching of the segment’s predefined conditions. On the other hand, you can manually add or remove customers from a segment in manual mode. These two types of segments give you complete control over your customers, and how you want to work with the campaigns and notifications catering to them.

Does Customer.io allow third-party Integrations?

Customer.io allows third-party integrations, as long as the product can send the relevant data to Customer.io using their prescribed methods. It is very easy to set up an integration – mostly just a matter of a few clicks. As an example, RudderStack supports seamless integration with Customer.io. It collects the predefined data and delivers it to Customer.io in a format that it expects. Customer.io also supports data coming from other platforms such as Zapier or mParticle, and they are building new third-party integrations all the time.