Facebook Ads offer tools that help businesses reach users based on traits and categories such as demographics, interests, online behaviors, and more. Users may see your ad in their News Feed, a stream of updates from their family, friends, and the things they are interested in. Facebook Ads reach people based on who they are and their interests, and hence these ads will be more relevant to the people who see them.

Choosing Google Ads or Facebook Ads depends on your goals and requirements. Facebook Ads may be more economical if you want to increase your brand's awareness or demand generation. If you wish to generate sales or leads, Google Ads might be a preferable option for you.

You can collect various metrics using the Facebook Ads. A few of them include actions in your mobile app that were recorded as app events and attributed to your ads, actions related to the Page and your Page's posts, the number of likes on your Page, and much more.