Feeling stuck with Segment? Say 👋 to RudderStack.
Integrate Segment with Facebook App Events
Don't go through the pain of direct integration. RudderStack’s Segment integration makes it easy to send data from Segment to Facebook App Events and all of your other cloud tools.
Easy Segment to Facebook App Events integration with RudderStack
RudderStack’s open source Segment integration allows you to integrate RudderStack with your Segment to track event data and automatically send it to Facebook App Events. With the RudderStack Segment integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.
Popular ways to use Facebook App Events and RudderStack
Query raw event data
Import analytics-ready raw event data into your warehouse. Select the data points you need and sync with the click of a button.
Build user-level analytics
Load your raw, first-party event data into your warehouse to analyze behaviors for each individual user.
Find your best marketing channels
Uncover new, high-performing marketing channels by analyzing referral data on user-level touchpoints.
Frequently Asked Questions
About Facebook App Events
Facebook App Events is a very handy and useful feature aimed at developers. It allows them to track user actions on their mobile or web apps, such as app installs or events related to purchases. Facebook App Events primarily works with three kinds of events. The first one includes the automatically logged events, which include app installs, user sessions and in-app purchases, that are automatically tracked by the Facebook SDK. The second type includes the Facebook-created standard events. Finally, the third kind includes the custom events that are specific to your app.
About Segment
Twilio Segment is a Customer Data Platform (CDP) that aggregates your customer data from various touchpoints and helps you control your customer data. Segment was acquired by Twilio in 2020.
