Facebook Pixel Integration: Advertising

Facebook Pixel

Connect Facebook Pixel and send data to Facebook Pixel with Rudderstack.

CategoryAdvertisingType

Destination

Overview

Once you add the Facebook (now Meta) Pixel as a destination in RudderStack, events from all your customer data sources start flowing into Facebook Pixel through RudderStack. The configuration is simple, and you don’t have to worry about the format of the event data being delivered to Facebook Pixel.

Add Facebook Pixel as a destination in RudderStack and:

Send your customer event data to Facebook Pixel securely and reliably
Track all custom events along with their associated properties in real-time
Map your events as standard events without any manual coding or configuration
Send custom events to Facebook Pixel in real-time in the Facebook Pixel-supported format

Facebook Pixel (now Meta Pixel) is a developer tool by Facebook that allows you to track any visitor activity on your website. It’s a JavaScript snippet that you can add to your website and start tracking visitor actions such as page views, clicks, and add-to-cart events. The tracked metrics, also called events, appear on your Meta Pixel page in Events Manager.

FAQs

What is Facebook Pixel used for?

To measure the effectiveness of your advertising by understanding the actions people take on your website.

How much does it cost to integrate Facebook Pixel with RudderStack?

You can try RudderStack and start sending data to Facebook Pixel for free - up to 1 million events per month. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

How do I find my Facebook Pixels?

To find your Facebook Pixel, log into the Facebook Ads Manager, and navigate to ‘Measure and Report’ in the dashboard. Then, click on ‘Pixels’. You will be able to see your Facebook Pixel ID on this dashboard if you have already created your Pixel.

Why is my Facebook Pixel red?

The red dot next to the Facebook Pixel indicates that no information related to the event has been fired before. Specifically, no contribution has been made to the campaign or the event since Facebook Pixel was associated with it. Once someone contributes to the campaign, the dot automatically turns green and the event is considered as verified by Facebook.

Does Facebook pixel slow down the website?

The Facebook Pixel code is a lightweight code snippet, so it should not cause any issues to the website loading speed. However, you need to be careful in how you install the Pixel on your website. Any website loading speed issues typically arise from how you install the Pixel code.

Facebook Pixel

Overview

Add Facebook Pixel as a destination in RudderStack and:

FAQs

Use the Facebook Pixel integration with popular sources